Titre : |
Can active ingredients improve the reach of men care products |
Type de document : |
texte imprimé |
Auteurs : |
Stefan Hettwer, Auteur ; Emina Besic Gyenge, Auteur ; Sandra Breitenbach, Auteur ; Brigit Suter, Auteur ; Barbara Obermayer, Auteur |
Année de publication : |
2019 |
Article en page(s) : |
p. 6-12 |
Note générale : |
Bibliogr. |
Langues : |
Anglais (eng) |
Catégories : |
Biomolécules actives Cosmétiques Ingrédients cosmétiques Produits de beauté masculins Soins de beauté masculins Tatouage Tests d'efficacité Vergetures
|
Index. décimale : |
668.5 Parfums et cosmétiques |
Résumé : |
Men’s care is a difficult topic. Although the number of new product launches for men is steadily increasing (Mintel GNPD database July 2019), it seems that the use of cosmetic products by men is still mostly restricted to basic needs: rinsing, washing and hygiene products, deodorants, sun care and beard and hair care products. The use of anti-ageing formulations and creams for long-term protection of the skin still appear not to be of particular interest to male consumers. |
Note de contenu : |
- Introduction : 1. Targeted applications specifically design to meet men's needs - 2. "Masculine" ingredients - A medium for differentiation - 3. "Masculine" claims - A medium for differentiation - 4. "Masculine" efficacy testing - A way to convince men to use cosmetics
- Concepts for targeted applications
- (After) tattoo care
- Stretch marks
- Cosmetics for hard-working men
- Combining "masculine" ingredients |
En ligne : |
https://drive.google.com/file/d/1M-ZqMbFlvEfu8VkG2uLLwkmmQKZINWzS/view?usp=drive [...] |
Format de la ressource électronique : |
Pdf |
Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=33145 |
in SOFW JOURNAL > Vol. 145, N° 9 (09/2019) . - p. 6-12