Titre : |
Proclaiming a new era for modern men – a new male grooming narrative |
Type de document : |
texte imprimé |
Année de publication : |
2016 |
Langues : |
Anglais (eng) |
Catégories : |
Antiâge Cheveux -- Soins et hygiène Cosmétiques Formulation (Génie chimique) Hygiène Produits de beauté masculins shampooings
|
Index. décimale : |
668.5 Parfums et cosmétiques |
Résumé : |
The life of modern men isn’t black and white. Increasing complexity of the historically simple topic of male grooming parallels the shift in values and changing mind-set of men all around the globe. Including a new perspective from so-called millennials and Generation Z, a variety of external influences are changing gender boundaries, leading to a rethink of what it means to be "man". This article reviews how understanding the situations modern men find themselves in is key to building targeted concepts with formulations that can resonate more easily with modern men. |
Note de contenu : |
- Rethinking the appoach towards men and beauty
- Building a formulation fit for any gender : Creating an emotive connection - Choosing a technology conduit - Constructing a sensorial chassis
- FORMULATION : Scalp quenching shampoo - Skin rejuvenator |
Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=26765 |
in SOFW JOURNAL > Vol. 142, N° 8 (08/2016)