Résumé : |
With the advent of the 21st Century, many challenges and opportunities have arisen. Increased global competition has brought down the prices of speciality pigments that were once were too high for practical use in architectural coatings. Increased legislation for limiting VOCs and the growing consumer awareness of 'green' products has moved the industry toward low or no VOC products in both architectural, as well as industrial coatings. Consumers, when choosing products, are wanting it all - per-formance, quality and colour choice. Consumers want to convey their individuality and colour choice is one of the most expressive ways to accomplish that.
Although colour palettes in general, have grown smaller, since too large a selection makes it difficult to select, it is important to have a wide range of colour types to choose. With the increased competition, product differentiation has become more important. Additionally, with current dispenser technology, that has increased accuracy and more canisters commonly available, the colourant options now available allow for customisation of colourant modules. The colourants offer expansion of colour space in multiple ways: the use of speciality pigments expands the colour palette for façade systems, while maintaining durability. High performance colourants also either maintain or expand colour space, while at the same time increasing the fade resistance. High strength colourants allow for palette expansion by optimising the bases. Probably, one of the strongest statements made in the market are the high opacity colourants. |