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Male grooming products for a new generation / Jordan Erskine in GLOBAL PERSONAL CARE, Vol. 22, N° 8 (09/2021)
[article]
Titre : Male grooming products for a new generation Type de document : texte imprimé Auteurs : Jordan Erskine, Auteur Année de publication : 2021 Article en page(s) : p. 39-41 Langues : Anglais (eng) Catégories : Cosmétiques
Produits de beauté masculins
Soins de beauté masculinsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Creating the right experience is so important for any new product, and men’s products are no exception. This article from Dynamic Blending analyses the psychology behind men’s products.
There is no doubt that modern men have grown to appreciate looking–and feeling– good. From 2018 to 2019, male-targeted skin care product sales jumped a full seven percent, according to research group NPD. Personal care for men is one of the hottest emerging categories in the beauty industry, and it is growing by the day.
We tend to think of this trend as something new and novel. In reality, men have been highly conscious of their grooming for millennia. Men were removing facial hair with sharpened clam shells as far back as the stone age. Take one look at the monarchs of the middle-ages and you will see carefully coiffed, washed and waxed features, and even makeup on occasion.
In ancient Egypt, the unbearable heat drove men (and women) to remove all body hair. However, appearance was so important to them that they crafted elaborate wigs and false beards to wear in public. Some of the Pharaohs and other wealthy Egyptians even added gold-dust to their facial hair as a symbol of their status.
There were also acne treatments as far back as written history goes. Everything from peach blossoms and sour milk to falling stars and x-rays has been tried by individuals wanting to remove blemishes, regardless of gender, through the decades.
The male aesthetic has a practical side, too. In the fourth century, Alexander the Great ordered his men to shave before an important battle with the Persian army. It was rumoured that soldiers could be pulled by their beards off of horses or from behind, and Alexander wasn’t taking any chances. He was such a popular figure that nearly everyone in Macedonia soon adopted the no-beard trend
Fast-forward to the early 1900s, when the rise of Hollywood put everyday people on display. Stars like Charlie Chaplin, Rudolph Valentino and Buster Keaton helped to shape the style of the day, with carefully slicked hair and styled moustaches. Natural oils and French-imported products were in highdemand to achieve this look. In 1918, the Influenza Pandemic prompted better hygiene routines and contributed to the popularity of fully clean-shaven faces, due to a claim (later found to be erroneous) that facial hair was a germ magnet.
In short, male grooming has not changed as much as we think. Every era in human history showcases distinct fashions for both women and men. Achieving these unique styles almost always requires specialised products: waxes, oils, soaps, razors, brushes, dyes and more.
What has changed is the way we distinguish and advertise products. It takes more than trending products to capture the attention of today’s discerning male consumers, but with unprecedented access to information and data, savvy brands are elevating men’s personal care products to the next level. More than ever before, there is an opportunity to create a tailor-made experience for consumers, and men are responding enthusiastically to that.Note de contenu : - The wrong way to brand for men
- Filling the voidPermalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=36594
in GLOBAL PERSONAL CARE > Vol. 22, N° 8 (09/2021) . - p. 39-41[article]Réservation
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Code-barres Cote Support Localisation Section Disponibilité 22883 - Périodique Bibliothèque principale Documentaires Disponible Male grooming : the overdue arrival of a false dawn / Nick Brown in PERSONAL CARE EUROPE, Vol. 6, N° 5 (11/2013)
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Titre : Male grooming : the overdue arrival of a false dawn Type de document : texte imprimé Auteurs : Nick Brown, Auteur ; Daniel Whitby, Auteur Année de publication : 2013 Article en page(s) : p. 109-111 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Cosmétiques -- Marketing
Produits de beauté masculins
Soins de beauté masculinsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Despite undeniable growth, there stil) remain some barriers to sales growing further. A recent article estimated men's use of their partner's toiletries products could amount to a £234 per annum. Going forward, the challenge for the brands will be to market their products in such a way as to attract this huge untapped potential. Brands such as Bulldog have very effectively addressed a gap in the market, offering a solution to male consumers who desire natural, ethical products, specifically designed for men. In addition to their diverse and exclusively male orientated product offering, their impeccably crafted campaign with comedian David Mitchell is now considered a case study for digital marketing." Innovative male targeted advertising campaigns have proven to be popular among males, with Lynx's 'newsjacking' of Prince Harry's hotel room misdemeanours going viral and largely well received. The importance of activity in the digital space is borne out by Marc Pritchard, global marketing and brand building officer at P&G, who daims that: "Today is not about digital marketing, it's about brand building in the digital world."
With the success of male grooming drawing in an ever increasing amount of new entrants, brands must seek a competitive advantage more than ever in this congested market. The dawn has certainly arrived.En ligne : https://drive.google.com/file/d/1gNInGrbue26vhpkJumd4Zx3Madai26VA/view?usp=drive [...] Format de la ressource électronique : Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=19889
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Code-barres Cote Support Localisation Section Disponibilité 15686 - Périodique Bibliothèque principale Documentaires Disponible Men or women : creating dedicated products / Lorraine Denois in GLOBAL PERSONAL CARE, Vol. 23, N° 2 (02/2022)
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Titre : Men or women : creating dedicated products Type de document : texte imprimé Auteurs : Lorraine Denois, Auteur Année de publication : 2022 Article en page(s) : p. 22-23 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Cosmétiques -- Texture
Formulation (Génie chimique)
Peau -- Soins et hygiène
Peau masculine
Produits de beauté masculinsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : The arrival of COVID-19 has slowed the anticipated growth of the market for men's grooming products. However, this market, which was worth €41.2 billion in 2020,1 is projected to double by 2031 with an annual growth rate of 8%.2
As men use more and more products in their beauty routine, brands should focus on what they need. There are real physiological differences between men's and women's skin. In terms of ageing and other needs, men's skin has it's own specificities and must therefore be treated differently from women's.Note de contenu : - Male skin specifics
- The right products
- Fig. 1 : Modulating texture & transparency in formulation
- Table 1 : Water-saving four-in-one shaving formulation
- Table 2 : Two-in-one foaming bar body & hair cleanser formulation
- Table 3 : Fresh water drop formulationEn ligne : https://drive.google.com/file/d/1aoZ-DiWSu1cSR79DlU5bQ9goEp6Va82g/view?usp=drive [...] Format de la ressource électronique : Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=37228
in GLOBAL PERSONAL CARE > Vol. 23, N° 2 (02/2022) . - p. 22-23[article]Réservation
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Code-barres Cote Support Localisation Section Disponibilité 23178 - Périodique Bibliothèque principale Documentaires Disponible Men's anti-aging face lotion M-0020 in ADDIACTIVE, N° 81 (10-11-12/2011)
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Titre : Men's anti-aging face lotion M-0020 Type de document : texte imprimé Année de publication : 2011 Note générale : Fiche formulation Langues : Français (fre) Catégories : Antiâge
Formulation (Génie chimique)
Peau -- Soins et hygiène
Produits de beauté masculins
Soins de beauté masculinsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Riche et moelleuse à l'application, cette formule laisse sur la peau un fini léger et non collant très apprécié par les hommes ! Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=32365
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Code-barres Cote Support Localisation Section Disponibilité 20538 - Périodique Bibliothèque principale Documentaires Disponible Men's global styling needs and preferences / Laurie J. Marshall in PERSONAL CARE EUROPE, Vol. 7, N° 2 (03/2014)
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Titre : Men's global styling needs and preferences Type de document : texte imprimé Auteurs : Laurie J. Marshall, Auteur Année de publication : 2014 Article en page(s) : p. 48-50 Langues : Anglais (eng) Catégories : Cheveux -- Soins et hygiène
Cosmétiques
Produits capillaires
Produits coiffants
Produits de beauté masculinsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Grooming products specifically designed for the male consumer — from skin care to hair care and shaving — are a booming part of the global personal care landscape. No longer limited to bar soap and deodorant, men's grooming regimens are growing increasingly complex and becoming more personalised. While this segment is still in its infancy, sales of men's grooming products will hit $3.2 billion by 2016, up from an estimated $2.6 billion in 2013, according to Chicago-based research firm Mintel.
Currently estimated at 8% of the global personal care market, the men's grooming segment showed strength and resilience in the recent, difficult economic environment, and it continues to grow rapidly and in all regions. The hair care market represents the second largest category in men's toiletries (behind antiperspirants/deodorants) and increased sophistication in product offerings has boosted the category significantly.
Looking specifically at hair styling products, in order to guide innovation and product development, it is essential for brand owners to fully understand the valued product attributes that resonate with the male consumer. Applications development teams at AkzoNobel Personal Care's global technical centers established that product acceptance and preference varied greatly by global region. To create formulations specifically designed for men's needs, and devise marketing strategies appealing to their unique preferences, it was critical to understand how users in different regions engaged with the products and how their regional origin guided their perceptions of the products.Note de contenu : - Focusing on 'mal fundamentals' worldwide
- Methodology
- Demographic groups
- Summary of overall similarities
- Summary of essential differencesEn ligne : https://drive.google.com/file/d/1-N_sMxAhuxkdj8Y6i_Ny8O2Nzk7YBHlS/view?usp=drive [...] Format de la ressource électronique : Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=20782
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Code-barres Cote Support Localisation Section Disponibilité 16107 - Périodique Bibliothèque principale Documentaires Disponible Men's grooming and the rise of the individual / Richard Scott in PERSONAL CARE EUROPE, Vol. 12, N° 1 (02/2018)
PermalinkMen's grooming begins to find a voice / Colin Saunders in PERSONAL CARE EUROPE, Vol. 7, N° 2 (03/2014)
PermalinkMen's market : overview and skin care predictions / Richard Scott in PERSONAL CARE EUROPE, Vol. 8, N° 2 (03/2015)
PermalinkMen's shaving products embrace multi-functionality / Jane Jang in PERSONAL CARE EUROPE, Vol. 11, N° 1 (02/2017)
PermalinkN° 103 - 2015 - Produits & marchés (Bulletin de COSMETO VEILLE) / Julien Romestant
PermalinkN° 117 - 2017 - Produits & marchés (Bulletin de COSMETO VEILLE) / Julien Romestant
PermalinkN° 120 - 2017 - Produits & marchés (Bulletin de COSMETO VEILLE) / Julien Romestant
PermalinkN° 129 - 05/2018 - Soins de peau (Bulletin de COSMETO VEILLE) / Julien Romestant
PermalinkN° 132 - 10/2018 - Cultiver la symbiose (Bulletin de COSMETO VEILLE) / Julien Romestant
PermalinkPermalinkA novel silicone dispersion for unique textures and sensory experiences / Jason Vogel in SOFW JOURNAL, Vol. 142, N° 4 (04/2016)
PermalinkPower of white flowers for multifunctional eye care / Hagen Döring in PERSONAL CARE EUROPE, Vol. 13, N° 4 (09/2019)
PermalinkProclaiming a new era for modern men – a new male grooming narrative in SOFW JOURNAL, Vol. 142, N° 8 (08/2016)
PermalinkProducts for male grooming and physiology of male skin / Vitaly Solomonov in GLOBAL PERSONAL CARE, Vol. 22, N° 8 (09/2021)
PermalinkProtéger le cuir chevelu des hommes : quand soin solaire rime avec style / Caroline Ploton in EXPRESSION COSMETIQUE, N° Hors série (12/2015)
PermalinkSensory methods with added value - Attributes of men's skin care products that create consumer preference / C. van Garrel in SOFW JOURNAL, Vol. 142, N° 8 (08/2016)
PermalinkSimple and clean men's formulations / Tatyana Tabakman in GLOBAL PERSONAL CARE, Vol. 23, N° 2 (02/2022)
PermalinkStyling wax emulsions for hydrous formulations / Martina Heldermann in PERSONAL CARE EUROPE, Vol. 9, N° 1 (02/2016)
PermalinkThe growth of the men's grooming market / Susannah Croucher in PERSONAL CARE EUROPE, Vol. 7, N° 2 (03/2014)
PermalinkThe new male self-image : saying yes to natural cosmetics / Michael Kober in SOFW JOURNAL, Vol. 142, N° 8 (08/2016)
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