| Titre : |
How to answer the hair cycling trend ? |
| Type de document : |
texte imprimé |
| Auteurs : |
Lorraine Denois, Auteur |
| Année de publication : |
2024 |
| Article en page(s) : |
p. 14-16 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Biomolécules actives
Cheveux -- Soins et hygiène
Cuir chevelu -- Soins et hygiène
Détoxication métabolique d'une substance
Ingrédients cosmétiques
Produits capillaires
Surfactants
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Having reached 508 billion euros by 2022, the hair care market has been undergoing profound change in recent years. Inspired by solutions that have proved their worth in the skin care market(the "skinification" trend), it is becoming more specialized, offering consumers products that are more caring and more sophisticated. As a result, volume growth in conditioners and treatments has rised by 17.3 % between 2017 and 2022, while growth in professional hair care products is set to increase by 22.5 %. Consumers are increasingly experts, and expect brands to follow market trends and deliver at home the same level of efficiency as in professional salons. |
| Note de contenu : |
- Hair cycling, a huge phenomenon in hair care
- Detoxification, a scalp concern
- The rise of hair repair
- Hair treatments, a booming category
- Hair cycling, an opportunity for cosmetic brands |
| En ligne : |
https://drive.google.com/file/d/1EgmksAnqEGExhif7BwN2vVbcOAX_wocC/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=41224 |
in SOFW JOURNAL > Vol. 150, N° 6 (06/2024) . - p. 14-16
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How to answer the hair cycling trend ? in SOFW JOURNAL, Vol. 150, N° 6 (06/2024)
