[article]
| Titre : |
Analysing the latest hair styling trends |
| Type de document : |
texte imprimé |
| Auteurs : |
Andrea Tomlinson, Auteur ; Bianca Seelig, Auteur ; Helena Wiethoff, Auteur |
| Année de publication : |
2017 |
| Article en page(s) : |
p. 58-59 |
| Langues : |
Anglais (eng) |
| Catégories : |
Coiffure (cheveux)
Cosmétiques
Formulation (Génie chimique)
Produits commerciaux
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
We know that how we choose to present ourselves to the outside world is important. It effects how we feel, how others see us and how confident we are. Restyling our hair is one major way of changing our appearance. We can send out a clear message with our hair - are you a rebel, a professional, a hipster? Every year the fashions for hair styling change, so BASF Care Creations decided to work with Fashion Snoops to identify the four major themes for 2017.
Being in touch with consumers, trends and developments in the marketplace is part of what we call market empathy: It enables us to support our customers in developing products in line with the spirit of the times and positioned to stand out from the competition. Another pillar of our success is science excellence - the technical and scientific know-how, experience and resources BASF Care Creations is built upon. Based on these core strengths our formulation teams across Europe and our product performance experts worked to design and test bespoke formulations to meet the four themes. We then took a range of products into the studio with an experienced stylist and professional models. This allowed us to experience the process from beginning to end and to build upon our experience to deliver our customers high performance, market relevant products and expertise.
In 2017, a positive self-image became even more important. While consumers expect a high level of performance from their products, they also expect a range of possibilities. In a world, full of choices, 2017 represents the push for products that allow consumers to share their real self with the world. |
| Note de contenu : |
- Alive
- Smart+Seamless
- Glam now
- Gen you |
| En ligne : |
https://drive.google.com/file/d/1DMO2AB6bBLnq6fmwANa5okmvq6X0DCLH/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=29322 |
in PERSONAL CARE EUROPE > Vol. 11, N° 4 (09/2017) . - p. 58-59
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