[article]
| Titre : |
Beauty and the mask - eyes only : How wearing a face mask affects the choice of the right skin care products |
| Type de document : |
texte imprimé |
| Auteurs : |
Stefan Hettwer, Auteur ; Emina Besic Gyenge, Auteur ; Sandra Breitenbach, Auteur ; Brigit Suter, Auteur ; Barbara Obermayer, Auteur |
| Année de publication : |
2020 |
| Article en page(s) : |
p. 26-32 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Biomolécules actives
Consommateurs -- Attitudes
Cosmétiques
Formulation (Génie chimique)
Masques antimicrobiens
Peau -- Soins et hygiène
Perte insensible en eau
Solutions (chimie)
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Behavioural changes : Within a very short period of time, wearing a face mask has led women to focus more on the eye area when applying make-up. A survey by the French IFOP showed that 44% of women who regularly used decorative cosmetics no longer put make-up on their lips under the mask. The proportion of women who used make-up daily decreased by half. The trend is now strongly moving towards skin care and wellness at the expense of color cosmetics (Premium Beauty News, July 12, 2020). Surveys in France, Germany and U.K. confirm this. Of those over 55, 46% say they have more often taken up beauty and body care activities to promote their health. Of the 16-34 year olds, 45% say they do this to reduce stress and anxiety. Overall, 59% said that beauty and body care activities were used to have a good time (Mintel survey, 2020).
In uncertain times, people want to feel safe and secure. This leads to a strong demand for cosmetics that care for consumers and make them feel good. In other words, products with fragrances and active ingredients that help people to relax and cope better with stress. The personal care industry can respond with more positive and emotional marketing. However, the products must also be effective enough to generate long-term trust and interest, which is very important for emotional products. |
| Note de contenu : |
- Behavioural changes
- What happens above the mask ?
- What happens under the mask ?
- RAHN offers various cosmetic actives as a solution
- SEBOCLEAR TM-MP takes care of the causes of maskne
- Fig. 1 : The application of 2 % LIFTONIN®-XPRESS leads to an immediate reduction of wrinkles. In less than a minute
- Fig. 2 : After 2 hours of wearing a simple protective mask, the TEWL increases by almost 75%
- Fig. 3 : 3 DEFENSIL® maintains control of the skin barrier after irritation with SLS
- Fig. 4 : DEFENSIL®-SOFT can reduce skin irritation and discomfort within 3–5 minutes. It prevents heat-related transepidermal water loss, reduces microcirculation and skin redness
- Fig. 5 : Single tape stripping simulates a damage of the skin barrier, as one can imagine a mechanical abrasion of corneocytes under a mask
- Fig. 6 : SEBOCLEARTM-MP reduces corynebacteria and propionibacteria and promotes healthy skin microflora, recognizable by the reduction of porphyrin-positive pores. It reduces the number of inflamed papules, which can develop into acne pimples when irritated
- Formulation : Example of a formulation perfectly designed to strengthen the skin barrier and prevent maskne when wearing face masks |
| En ligne : |
https://drive.google.com/file/d/1vED2H2y0eBttiOdg8yzxQ4Sptlmuac_k/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=34597 |
in SOFW JOURNAL > Vol. 146, N° 10 (10/2020) . - p. 26-32
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Beauty and the mask - eyes only in SOFW JOURNAL, Vol. 146, N° 10 (10/2020)
