| Résumé : |
Bright and shiny objects are in vogue, metallised pigments have been utilised to cope with demand. The author explains the cost effective benefits.
Silver was by far the most popular automotive colour choice of consumers in Asia, Europe and America, according to the annual Dupont Global Colour Popularity Report, which has tracked colour choice, and predicted future automotive colour trends for more than 50 years. The current popularity of silver automotives is perhaps fuelled by the technology driven lifestyle of today's consumers. Automotive manufacturers are developing new vehicle designs with clean lines and sharp edges. They possess sophisticated automotive styling cues enhanced by the colour silver says Dupont. Silver adds a modern, technological feel to an object, be it cars, electronic house-hold appliances, mobile phones and the like, and conveys a luxurious, high-priced quality which many consumers desire. |
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Magpie nation in POLYMERS PAINT COLOUR JOURNAL - PPCJ, Vol. 192, N° 4457 (10/2002)
