Dry shampoo makes a comeback / Laurie J. Marshall in PERSONAL CARE EUROPE, Vol. 7, N° 5 (09/2014)  

[article]  inPERSONAL CARE EUROPE > Vol. 7, N° 5 (09/2014) . - p. 71-74 Titre : Dry shampoo makes a comeback Type de document : texte imprimé Auteurs : Laurie J. Marshall, Auteur Année de publication : 2014 Article en page(s) : p. 71-74 Langues : Anglais (eng) Catégories : Cheveux -- Soins et hygiène Formulation (Génie chimique) Shampooings secs Index. décimale : 668.5 Parfums et cosmétiques Résumé : Dry shampoo is by no means a new innovation, but sales have surged recently, and there are many reasons behind this rapid growth. Modern, busy women swear by dry shampoos, and top-rated stylists around the world consider them to be an indispensable tool in their arsenal. This skip-a-day style saver instantly refreshes hair, so that 'no shampoo' thing can be a woman's clean little secret. Since Victorian times, various powders have been sprinkled on the hair to absorb oil and refresh a style. Historically, arrowroot, corn starch and oatmeal have all been used to clean and refresh hair. Dry shampoos began to make an appearance in the 1960s ans 70s, with brands like 'Pssst' promoting a way to provide clean, fresh hair without the need to shampoo. Dry shampoos of this era were inexpensive and simplistic formulations that were considered at last resort for people who were not able to wash their hair, for a variety of reasons. Although still somewhat of a beauty secret, these powders are an essential tool for consumers and stylists -not only getting rid of greasy hair, but also to add body and texture to limp tresses. With all these benefits, it is no wonder that these novel products are rapidly finding their way onto store shelves. Note de contenu : - A growing market - Why go dry ? - Multifunctional benefits - Form and function - Start with a starch - Adding benefits - Formulation examples - Formulating guidelines - Formulation 1 : Oil absorbing dry shampoo - Formulation 2 : Invisible dry shampoo - Formulation 3 : Dry shampoo with control - Formulation 4 : Light volumizing powder - Formulation 5 : Light brown volumizing hair powder En ligne : https://drive.google.com/file/d/1RnLvs5qzbLuASA-bdVfhGLv1xT71tyM2/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=22027 [article]

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Men's global styling needs and preferences / Laurie J. Marshall in PERSONAL CARE EUROPE, Vol. 7, N° 2 (03/2014)  

[article]  inPERSONAL CARE EUROPE > Vol. 7, N° 2 (03/2014) . - p. 48-50 Titre : Men's global styling needs and preferences Type de document : texte imprimé Auteurs : Laurie J. Marshall, Auteur Année de publication : 2014 Article en page(s) : p. 48-50 Langues : Anglais (eng) Catégories : Cheveux -- Soins et hygiène Cosmétiques Produits capillaires Produits coiffants Produits de beauté masculins Index. décimale : 668.5 Parfums et cosmétiques Résumé : Grooming products specifically designed for the male consumer — from skin care to hair care and shaving — are a booming part of the global personal care landscape. No longer limited to bar soap and deodorant, men's grooming regimens are growing increasingly complex and becoming more personalised. While this segment is still in its infancy, sales of men's grooming products will hit $3.2 billion by 2016, up from an estimated $2.6 billion in 2013, according to Chicago-based research firm Mintel. Currently estimated at 8% of the global personal care market, the men's grooming segment showed strength and resilience in the recent, difficult economic environment, and it continues to grow rapidly and in all regions. The hair care market represents the second largest category in men's toiletries (behind antiperspirants/deodorants) and increased sophistication in product offerings has boosted the category significantly. Looking specifically at hair styling products, in order to guide innovation and product development, it is essential for brand owners to fully understand the valued product attributes that resonate with the male consumer. Applications development teams at AkzoNobel Personal Care's global technical centers established that product acceptance and preference varied greatly by global region. To create formulations specifically designed for men's needs, and devise marketing strategies appealing to their unique preferences, it was critical to understand how users in different regions engaged with the products and how their regional origin guided their perceptions of the products. Note de contenu : - Focusing on 'mal fundamentals' worldwide - Methodology - Demographic groups - Summary of overall similarities - Summary of essential differences En ligne : https://drive.google.com/file/d/1-N_sMxAhuxkdj8Y6i_Ny8O2Nzk7YBHlS/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=20782 [article]

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