[article]
Titre : |
When less is more, effective and multifunctional |
Type de document : |
texte imprimé |
Auteurs : |
Arnita Wofford, Auteur |
Année de publication : |
2018 |
Article en page(s) : |
p. 32-34 |
Langues : |
Anglais (eng) |
Catégories : |
Consommateurs -- Préférences Cosmétiques Peau -- Soins et hygiène
|
Index. décimale : |
668.5 Parfums et cosmétiques |
Résumé : |
Clean beauty through minimalist formulas first seen in dermocosmetics brands, is now spreading to all segments, including luxury and masstige/mass market. Formulators are looking for multifunctional, ultra-performing and eco-responsible ingredients to overcome this new challenge.
First developed for sensitive skin, minimalist formulas are now expanding to a broader market. Minimalism is a formulation challenge consisting in reducing the number of INCI names used in a product to 10 or less. For consumers, minimalism is a simple and clear formulation approach highlighting the essential properties, origins, benefits, and percentages of the materials as consumers are still demanding maximum efficacy even though the ingredients have been pared down.
This new purchasing pattern is motivated not only by self-care but also by environmental and animal rights causes, as well as the desire to be informed and educated about product purchase. It is driving today's consumers' purchase behaviour; 56% of US consumers have stopped buying products from brands/retailers if they believe they are unethical (source: The Ethical Consumer US 2015). |
En ligne : |
https://drive.google.com/file/d/1x0yauZjn8jplMdLL4O7gQKhRhzrk3v4t/view?usp=drive [...] |
Format de la ressource électronique : |
Pdf |
Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=30766 |
in PERSONAL CARE EUROPE > Vol. 12, N° 3 (06/2018) . - p. 32-34
[article]
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