Consumers want leather - Despite media coverage / Randy Johnson in INTERNATIONAL LEATHER MAKER (ILM), N° 56 (11-12/2022)  

[article]  inINTERNATIONAL LEATHER MAKER (ILM) > N° 56 (11-12/2022) . - p. 35-37 Titre : Consumers want leather - Despite media coverage Type de document : texte imprimé Auteurs : Randy Johnson, Auteur Année de publication : 2022 Article en page(s) : p. 35-37 Langues : Anglais (eng) Catégories : Automobiles -- Matériaux Consommateurs -- Attitudes Consommateurs -- Préférences Cuir Cuir dans les automobiles Matériaux -- Perception visuelle Index. décimale : 675 Technologie du cuir et de la fourrure Résumé : As one of the leading designers and manufacturers of leather for the global automotive industry, Pangea as been observing consumer perception and the growth of alternative materials. All materials have a place in the decision-making process and those decisions must be made freely, however it is also important that these choices are made with full awareness. With the growth of synthetic materials there has been arise in confusion by consumers, leading them to believe that synthetic materials are genuine leather. This article explores Pangea's research and observations on consumer beliefs, misrepresentation, and a suggestion on how we might collectively bring knowledge and truth into public awareness. Note de contenu : - Consumer love leather - Deception - Leather legalities - Call to action - Fig. 1 : Next car seating material - Fig. 2 : Percieved satisfaction for current surface material - Fig. 3 : Awareness about naming - Fig. 4 : Customers' reaction after discovering not leather En ligne : https://drive.google.com/file/d/1ZWSSv5oh-m0sKz5K5ozzFdVFZZKIvCnh/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=38432 [article]

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