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Optimizing your resources for market intelligence and product development / Roel Hermant in SOFW JOURNAL, Vol. 148, N° 1/2 (01-02/2022)
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Titre : Optimizing your resources for market intelligence and product development Type de document : texte imprimé Auteurs : Roel Hermant, Auteur ; Jean-Paul Janssens, Auteur Année de publication : 2022 Article en page(s) : p. 16-20 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Bases de données
Détergents
Formulation (Génie chimique)
Produits nettoyantsTags : 'Connaissance des produits' 'CADRES Formulation Intelligence' Index. décimale : 668.1 Agents tensioactifs : savons, détergents Résumé : Information on Home Care product formulations and costs on-shelf is not easily available. Formulation information is often limited to on-pack label declaration and detailed information on ingredients lists or levels is restricted and scattered. This limitation hampers (raw material) innovation, R&D and business development. Valuable resources are spent on obtaining market formulation intelligence in sufficient detail and keeping this information up to date.
As Formulation Intelligence platform, FRAMES has developed an on-line database that provides direct access to on-shelf detergent formulations and costs. A key functionality is the platform’s ability to integrate all available public information and assign levels & costs, based on long-term expertise in product development and supply chain. FRAMES’ smart-design database is uniquely positioned to provide market formulation intelligence on demand at any point in time.
In addition, FRAMES provides Product Intelligence and Experimental Support. Product Intelligence gives context and interpretation of all this market formulation information, for example by representative model formulations, ingredients trends or optimizing cost-performance by formulation-ingredient-raw material changes. Experimental support entails product sampling, performance testing or chemical analyses, all outsourced at capable parties.
The article describes the Home Care market complexity and trends, and discusses how intransparancy of product information results in inefficient spend of company resources. FRAMES’ vision is to be the preferred one-stop-shop for Home Care product formulation intelligence.Note de contenu : - The home care industry is changing fast : Home care consumer goods move fster as a result of below major industry trends
- FRAMES value propositions : 1. Market formulations - 2. Product intelligence - 3. Experimental support
- FRAMES database - market
- Workflow and automation
- Outlook - Vision
- Fig. 1 : The Home Care market is characterized by an enormous complexity
- Fig. 2 : Ecolabels are becoming increasingly important
- Fig. 3 : FRAMES value propositions delivered through online access or dedicated project support
- Fig. 4 : Database product comparison showing 3 product changes in a time period of only 1,5 years
- Fig. 5 : Database MGDA ingredient scan through all Home Care products on shelf
- Fig. 6 : FRAMES workflow & automation
- Fig. 7 : FRAMES logo originating from M.C. Escher's "impossible constructions" 3-DEn ligne : https://drive.google.com/file/d/1DfWpiNvVHMlwbFrTgGXypxTvarFw5ZFZ/view?usp=drive [...] Format de la ressource électronique : Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=37100
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