[article]
| Titre : |
New hair care formulations for a busy lifestyle |
| Type de document : |
texte imprimé |
| Auteurs : |
Rosemary Puls, Auteur ; Heike Riedemann, Auteur ; Julia Stuermer, Auteur |
| Année de publication : |
2021 |
| Article en page(s) : |
p. 61-62 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Cheveux -- Soins et hygiène
Cosmétiques
Shampooings secs
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Water covers 70% of the Earth’s surface but only 0.3% of water resources can be practically used. By 2025, two-thirds of the world’s population may be at risk of water scarcity. Each person directly consumes around 140 litres/day of water, 40% of it in the bathroom. The Energy Saving Trust reports that the greatest opportunities for saving water can be found in the bathroom, with showering being the largest water user in the home.
Water scarcity is a global issue that is now being reflected in consumers’ choices. Conscious consumer behavior is helping to support this market development. Studies suggest that 22% of UK consumers have changed their bathroom routine to use less water, while 34% of Italian consumers are interested in double concentrated bath or shower products.
Personal care products that require less or even no water are becoming more popular. Avoiding a daily shower with no-rinse products is an option consumer are considering. Thus, 45% of US soap, bath, and shower users stated that they would be interested in no-rinse products. Norinse formulations can be used without the need for water. The product is simply left in the hair and rinsed off later. These formulations can also absorb any excess oils.
For similar reasons, dry shampoo product launches have been increasing in the last five years, driven by consumer demand and this is not limited to hair styling products. Dry shampoos have traditionally been used to provide the extra volume required for special occasions. Most consumers will be familiar with their drawbacks, however. The high powder content of these products causes itchiness and leaves the scalp feeling dry. They can also be inconvenient, requiring additional brushing to remove the excess powder.
When convenience and comfort are sacrificed, consumers are left feeling uncomfortable and selfconscious. Avoiding water consumption is only part of the issue. Products still need to perform. Real behavioural change that will last a lifetime will only happen if this is the case.
Spherelix 10® (INCI : Hydrated Silica), hereafter referred to as spherical hydrated silica, is a key ingredient that Evonik supplies for use in dry shampoos. It improves their performance, making daily use possible without the disadvantages traditionally associated with dry shampoo. |
| Note de contenu : |
- A naturally derived product
- Manufacturing process
- Testing
- Applications
- Lifestyle & personal care products |
| En ligne : |
https://drive.google.com/file/d/1bu6iQV5G9czs5wXlZWDeTXLoNU4yAv2b/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=36929 |
in GLOBAL PERSONAL CARE > Vol. 22, N° 10 (11/2021) . - p. 61-62
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