Mature hair needs dedicated hair colourants / Andrew McDougall in PERSONAL CARE EUROPE, Vol. 11, N° 3 (06/2017)  

[article]  inPERSONAL CARE EUROPE > Vol. 11, N° 3 (06/2017) . - p. 26-27 Titre : Mature hair needs dedicated hair colourants Type de document : texte imprimé Auteurs : Andrew McDougall, Auteur Année de publication : 2017 Article en page(s) : p. 26-27 Langues : Anglais (eng) Catégories : Cheveux -- Teinture Cosmétiques -- Marketing Femmes d'âge moyen Produits capillaires Index. décimale : 668.5 Parfums et cosmétiques Résumé : Women aged 18-44 are generally the prime target for hair colourant brands. As the population is ageing, brands need to increasingly focus on older adults to develop their portfolio. L'Oréal with its Excellence Age Perfect, and Schwarzkopf with its Keratin Color range have successfully launched their mature hair colourant range. These brands saw a boost in sales because the products were positioned for mature hair, claiming to deliver 100% grey coverage, blended regrowth, and younger, fuller-looking hair. Brands need to tailor products for older consumers and engage with them as 46% of consumers say that colouring your hair keeps you looking younger. Note de contenu : - Convey broader message of looking younger - Target colour and longevity correctly - Promote healthy hair concepts to influence purchase - Keratin claims benefit from desire for healthy hair - Promote colour care to allay damage concern - Strong interest in anti-ageing hair colour and relevant benefits - Volumising daims add value to hair colourants - Combine grey coverage with additional benefits - Anti-ageing NPD targets older consumers En ligne : https://drive.google.com/file/d/1K6KxSkRh_re7t3EHXIwNwlCRfgXA-UJv/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=28734 [article]

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Micellar washing is coming to hair care / Andrew McDougall in PERSONAL CARE EUROPE, Vol. 11, N° 4 (09/2017)  

[article]  inPERSONAL CARE EUROPE > Vol. 11, N° 4 (09/2017) . - p. 50-51 Titre : Micellar washing is coming to hair care Type de document : texte imprimé Auteurs : Andrew McDougall, Auteur Année de publication : 2017 Article en page(s) : p. 50-51 Langues : Anglais (eng) Catégories : Cheveux -- Nettoyage Cheveux -- Soins et hygiène Micelles Index. décimale : 668.5 Parfums et cosmétiques Résumé : Micellar washing is the latest trend sweeping the beauty industry; it involves using a special micellar water to clean hair. Micellar water takes its names from tiny particles of oil called micelles and it is these micelles that attract the dirt to gently remove residue without stripping moisture from the hair. While micellar cleansers offer ease of use and quick benefits, they also have added features for women who suffer from sinsitivity - Mintel research shows that 24% of UK women who experience sensitivity have used micellar cleansing waters. Micellar water has been popular in facial skin care for being a no-rinse cleanser product. The products embody a 'less is more' message because they contain fewer ingredients, which is what consumers are looking for. With its gentle cleansing capabilities, hair care brands can look to the success of the facial skin care category to utilise the same framework in shampoo and other hair treatments. Note de contenu : - Communicating benefits to allay damage concers - Brands looking to capitalise - Product innovation En ligne : https://drive.google.com/file/d/189EgcJk0S3G3kByr5wo0sUVwQHUVdCUS/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=29315 [article]

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