| Titre : |
Because men care about their personal care |
| Type de document : |
texte imprimé |
| Auteurs : |
Pilar Castà n, Auteur ; Neus Subirats Vicient, Auteur ; N. Marimon, Auteur |
| Année de publication : |
2021 |
| Article en page(s) : |
p. 35-37 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Cheveux -- Soins et hygiène
Cosmétiques
Formulation (Génie chimique)
Peau -- Soins et hygiène
Produits après-shampooings
Produits de beauté masculins
Produits de rasage
Produits hydratants
shampooings
Soins de beauté masculins
Visage -- Soins et hygiène
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Kao offer some innovative formulation ideas for modern personal care products for men.
In 2020, with men spending a lot more time at home than usual due to the coronavirus pandemic (COVID-19), normal grooming routines have been relaxed, severely impacting sales this year. Spending will also be restricted by the economic impact of the pandemic. Sales will rebound in 2021, before settling back into annually stagnating rates from 2022. Global sales in 2020 have been 41,263.1 EUR million (Retail Values RSP), -4.7% less than previous year but a moderate growth is expected for the three big categories: shaving, toiletries and fragrances.
In addition, facial hair fashion continues to put pressure on men’s shaving, the biggest category. |
| Note de contenu : |
- CLEANSING PRODUCTS : Shampoos - Clear anti-dandruff-with Trikenol (ref. C-201) (Formulation 1) - Fortifying - With hair loss prevention (ref. C-210) - Bath gels - Body Wash - Mousse (ref. C-337) (Formulation 2) - Two-In-One : hair shampoo and body gel
- SHAVING : Shaving Cream Ultra-Mild - outstanding foam texture (ref. C-309) (Formulation 3)
- AFTER-SHAVE PRODUCTS : Refreshing Emulsion (ref. C-198) (Formulation 4) - High water content w/o emulsion (ref. C-323)
- SKIN CARE : Moisturizing Gentle Facial Wash (ref C-202) (Formulation 5) - Body Cream - Light creamy feeling (ref. C-326) - Solid Body Moisturizer (ref. C-334) (Formulation 6)
- Formulation 1 : Clear anti-dandruff
- Formulation 2 : Hair & body dilutable cleansing
- Formulation 3 : Shaving cream ultra-mild
- Formulation 4 : Refreshing emulsion
- Formulation 5 : Moisturizing gentle facial wash
- Formulation 6 : Solid body moisturizer |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=36593 |
in GLOBAL PERSONAL CARE > Vol. 22, N° 8 (09/2021) . - p. 35-37
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Because men care about their personal care in GLOBAL PERSONAL CARE, Vol. 22, N° 8 (09/2021)
