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How R&D data can create new digital services in GLOBAL PERSONAL CARE, Vol. 22, N° 4 (04/2021)

Titre :	How R&D data can create new digital services
Type de document :	texte imprimé
Année de publication :	2021
Article en page(s) :	p. 37-38
Langues :	Anglais (eng)
Catégories :	Données -- Récupération (informatique) Economie numérique Intelligence artificielle Recherche de l'information Recherche industrielle
Index. décimale :	668.5 Parfums et cosmétiques
Résumé :	Data driven digital services are everywhere, from health apps to skin care subscriptions, transforming how companies interact with customers. Very often they com from digital startups, looking to steal market share from established companies. But now, thanks to increasingly sophisticated AI and data science capabilities, established consumer product companies have a way to fight back : using their extensive R&D data. And in doing so, they will be able to gather invaluable new data for product development.
Note de contenu :	- Why do digital services matter to R&D ? - The companies already building digital services on R&D data - How to approach using R&D data to build digital services : Think like a startup - Building digital services - a road to maturity - The importance of digital R&D - Why build data driven services on scientific models ?
En ligne :	https://drive.google.com/file/d/152IGLMNahccAmQn9YVTPhfHi1ofPGZz1/view?usp=drive [...]
Format de la ressource électronique :	Pdf
Permalink :	https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=35512

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