| Titre : |
Catering to the skin of generation Z |
| Type de document : |
texte imprimé |
| Auteurs : |
Harald van der Hoeven, Auteur ; Heiko Prade, Auteur |
| Année de publication : |
2020 |
| Article en page(s) : |
p. 48-51 |
| Langues : |
Anglais (eng) |
| Catégories : |
Acné L'acné (nom féminin) est une dermatose (maladie de la peau) inflammatoire des follicules pilosébacés (glandes sécrétant le sébum, à la racine des poils) avec formation de comédons.
Cette maladie de la peau est représentée dans sa forme la plus fréquente par l'acné polymorphe juvénile qui touche les adolescents, mais qui ne résume pas toutes les acnés. Il existe aussi des acnés exogènes d'origine professionnelle, médicamenteuse, cosmétique...
Antipelliculaires
Dermo-cosmétologie
Ingrédients cosmétiques
Peau -- Soins et hygiène
Pellicules (dermatologie)
Prurits
Séborrhée
Tests d'efficacité
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Catering to the skin of Generation Z is complex, but possible when done right. CutiBiome CLR (MPM Complex) underwent multiple efficacy studies and was clearly shown to have potent effects on the most important dermatological features of sebum-related skin problems. It importantly reduces the likelihood of the formation of acne lesions and it was shown to have potent effects on the reduction of the oiliness of both skin in the face and the scalp. These effects were not just determined scientifically, they were also perceived by the volunteers in the studies. Similarly, MPM Complex was able to reduce the number of acne lesions and dandruff, both perceivably and proven by an expert grader.
MPM Complex is a Cosmos approved active ingredient, meaning it is natural. Added to that, it is safe and leaves skin and scalp with a pleasant and comfortable feel. It solves problems which are common to Generation Z consumers. 80% of the volunteers in the dandruff study reported that they were inclined to buy the product with MPM Complex which they had been using in the past 4 weeks. This percentage was significantly lower for those volunteers who had been using the same formulation, but containing a benchmark ingredient and not MPM Complex. 80% reported a reduction of itching, a type of skin discomfort common to the skin and scalp of the generation Z consumer.
MPM Complex caters to the skin of Gen Z’ers and shows perceivable and satisfactory results. It further ‘ticks all boxes’ which are important to them. It is our belief that MPM Complex leads to a satisfied Generation Z consumer, who will be loyal to the product and brand it is contained in. |
| Note de contenu : |
- Anticipating changes in skin is a complex undertaking
- Efficacy studies - in vivo assays
- Dandruff
- Fig. 1 : Increased sebum production is beneficial for virulent phylotypes of C. acnes
- Fig. 2 : Virulent C. acnes phylotypes form a biofilm which clogs pores
- Fig. 3 : Initiation of a vicious circle leading to acnes lesions
- Fig. 4 : The development of acnes lesions
- Fig. 5 : Effect on sebum production as determined with sebumeter
- Fig. 6 : Effect on skin oiliness in the perception of the volunteers
- Fig. 7 : Effect on number of papules, comedones and pustules
- Fig. 8 : Effect on typical features associated with acne as perceived by the volunteers.
- Fig. 9 : Assessment of reduction of dandruff on 3 volunteers with micro-camera (1.5% MPM Complex)
- Fig. 10 : Results obtained with assessment of reduction of dandruff with micro-camera
- Fig. 11 : Perceived reduction of scalp itchiness
- Fig. 12 : Percentage of volunteers who would buy the tested product |
| En ligne : |
https://drive.google.com/file/d/1bW1lQ_7Qjb66685tWUqNCkzsPRV0YUy1/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=34279 |
in PERSONAL CARE EUROPE > Vol. 14, N° 3 (06/2020) . - p. 48-51
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Catering to the skin of generation Z in PERSONAL CARE EUROPE, Vol. 14, N° 3 (06/2020)
