| Résumé : |
The story of aesthetic butters mirrors in many ways the evolution of cosmetic product development over the years. Our customers have always needed ingredients that work well in formulations. But they are also now looking for natural sourcing, functional benefits, and industry trend alignment. Butters are proving to be well-suited to these multiple objectives.
Hallstar's personal butters story began with its acquisition of Biochemica® in 2011. A premium, naturally-derived butter and oils pioneer, Biochemica had already established a broad portfolio of butters obtained through a patented cold extraction process and featuring citrus fruits, cocoa, aloe, avocado, pomegranate and other ingredients. The recognizable, popular ingredient sources of these products continue to support compelling natural product daims and provide consumers with pleasing natural scents and multifunctional, healing properties :
Butters' ingredient-specific characteristics enable companies to meet two distinct market demands. Beauty consumers will always desire the core properties butters bring to personal care but they are also searching for goods tailored specifically to their evolving lifestyles. To develop products that cater to this second, less tangible desire, companies need to get inside the minds of consumers and understand what they will want from their personal care products today, tomorrow and beyond.
Hallstar is committed to incorporating its trends research into a next-generation of all-natural butters that can also address the sourcing and functionality preferences consumers have corne to expect. Our investment in developing new Biochemica products— like 2018's Turmeric Butter and our latest CBD Hemp Butter - is based in our belief that butter-based products will continue to deliver the right stuff for our customers. |
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Why formulators and marketers love butters in PERSONAL CARE EUROPE, Vol. 13, N° 4 (06/2019)
