| Résumé : |
Consumer consciousness is ever present and the desire for a healthy lifestyle is reflected in the products they use. Coupled with an ever growing awareness and support for sustainability, renewability and claims of being natural, the formulator is faced with challenges to create new concepts and formulations that allow the consumer to look good, feel better and be socially responsible, all at the same time.
Fitness occurs in a broad range of unique environments, each bringing a challenge to the formulator. From the beach to the pool, from outdoor activities to indoor workouts, the elements range dramatically, therefore today's ingredients need to address the physical as well as social needs. Optimum hydration for the skin and hair is paramount and so is the sensory side that consumers desire. The Active Beauty range of formulations from Azelis addresses these needs, reflecting the ever changing way that we work, rest and play, and how consumers make their product choices.
Sensorial aspects, such as texture, are valuable parameters which can be used to reinforce the attributes of any formulation. For Active Beauty it becomes even more pertinent as speed of use and effectiveness of a formulation are key in our fast-paced world.
Raw material selection is an important factor affecting consumer choices, with functionality remaining a key part. However the provenance of the raw material, be it the manufacturing process, its source or its sustainability credentials, also play an ever increasing role in the users' minds. Consumers are now looking for products which are not only effective but also make them feel good physically, while supporting their values for sustainable, renewable and responsibly sourced ingredients.
From the moment we wake, until the end of the day, our skin is exposed to many unique environments. Protecting and allowing the skin to recover is the key to the active beauty trend. Azelis has created a collection of six formulations for in-cosmetics, which demonstrates the diversity and textures achievable using today's innovative raw materials. |
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Looking good now more complex than ever in PERSONAL CARE EUROPE, Vol. 12, N° 2 (04/2018)
