| Titre : |
Micellar washing is coming to hair care |
| Type de document : |
texte imprimé |
| Auteurs : |
Andrew McDougall, Auteur |
| Année de publication : |
2017 |
| Article en page(s) : |
p. 50-51 |
| Langues : |
Anglais (eng) |
| Catégories : |
Cheveux -- Nettoyage
Cheveux -- Soins et hygiène
Micelles
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Micellar washing is the latest trend sweeping the beauty industry; it involves using a special micellar water to clean hair. Micellar water takes its names from tiny particles of oil called micelles and it is these micelles that attract the dirt to gently remove residue without stripping moisture from the hair. While micellar cleansers offer ease of use and quick benefits, they also have added features for women who suffer from sinsitivity - Mintel research shows that 24% of UK women who experience sensitivity have used micellar cleansing waters. Micellar water has been popular in facial skin care for being a no-rinse cleanser product. The products embody a 'less is more' message because they contain fewer ingredients, which is what consumers are looking for. With its gentle cleansing capabilities, hair care brands can look to the success of the facial skin care category to utilise the same framework in shampoo and other hair treatments. |
| Note de contenu : |
- Communicating benefits to allay damage concers
- Brands looking to capitalise
- Product innovation |
| En ligne : |
https://drive.google.com/file/d/189EgcJk0S3G3kByr5wo0sUVwQHUVdCUS/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=29315 |
in PERSONAL CARE EUROPE > Vol. 11, N° 4 (09/2017) . - p. 50-51
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Micellar washing is coming to hair care in PERSONAL CARE EUROPE, Vol. 11, N° 4 (09/2017)
