| Titre : |
"Mixing impossible" - Between claim and reality |
| Type de document : |
texte imprimé |
| Auteurs : |
Angela Kleiner, Auteur ; Fred Schambil, Auteur |
| Année de publication : |
2016 |
| Article en page(s) : |
p. 52-53 |
| Note générale : |
Conference of SEPAWA specialist group "Cosmetic Applications and Technologies" (CAT) |
| Langues : |
Anglais (eng) |
| Catégories : |
Congrès et conférences
Cosmétiques
Publicité
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
On 25th June 2016, this year's lecture meeting of the SEPAWA Specialist Group Cosmetic Applications and Technologies (CAT) took place in the Prince Carl Palace in Heidelberg. Speakers addressed current issues in the development of new cosmetic products. The focus was on cosmetic trends, Legal issues, claim support and communication. The subject of "advertising messages" is of interest not just against the backdrop of the current Claims Regulation. Asa rule, it is always essential to ask which advertising messages reach consumers, which product features are important to them and how they understand and perceive advertising. This line of questioning drove the theme of this year's event: "Mixing Impossible — Between Claim and Reality." |
| Note de contenu : |
- Cosmetic trends and legal principles of advertising claims
- Development, claims substantiation and the latest developments in cosmetics legislation
- Communication and panel discussion
- FIGURES : 1. Vlogger presenting make up - 2. Voltage ratio of product requirements and reality - 3. Project management - 4. Communication |
| En ligne : |
https://drive.google.com/file/d/1R5fsVoIQye1U2WwLY7LBv48oiq4j9zL5/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=27864 |
in SOFW JOURNAL > Vol. 142, N° 11 (11/2016) . - p. 52-53
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"Mixing impossible" - Between claim and reality in SOFW JOURNAL, Vol. 142, N° 11 (11/2016)
