| Titre : |
Substantiating product efficacy claims |
| Type de document : |
texte imprimé |
| Auteurs : |
Emanuela Elia, Auteur |
| Année de publication : |
2014 |
| Article en page(s) : |
p. 74-75 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Certification
Consommateurs -- Protection
Cosmétique -- Industrie et commerce
Cosmétiques
Evaluation
Prise de décision
Qualité -- Contrôle
Recherche industrielle
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
This paper will explore the challenges faced by product developers and marketers in Australia to confirm and present claims of efficacy for cosmetic products. Proven product efficacy is a major competitive advantage together with sensory attributes, promotion and packaging. Two factors that most affect efficacy claims are regulatory compliance and consumer protection and their impact on current and potential clients. Substantiation of efficacy claims is an important aspect of product development that cosmetic and personal care companies need to address correctly. We will discuss various aspects of the decision-making process faced by companies selling cosmetic products locally or internationally, aiming to identify a number of different approaches to claims of efficacy. We will consider the different levels of supporting evidence required, whether the evidence requires testing and what quality of evidence can be generated to support claims, while maintaining emphasis on consumer perception. |
| Note de contenu : |
- Cosmetic claims
- Compliance
- Consumer protection
- Claim support
- Marketer's perspective
- Global strategy |
| En ligne : |
https://drive.google.com/file/d/1FFK5LA1ejrc1oD-91eAbhuOTOAzOo-6g/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=21113 |
in PERSONAL CARE EUROPE > Vol. 7, N° 3 (04/2014) . - p. 74-75
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