Balancing naturalness with continued results / Colin Saunders in PERSONAL CARE EUROPE, Vol. 8, N° 1 (02/2015)  

[article]  inPERSONAL CARE EUROPE > Vol. 8, N° 1 (02/2015) . - p. 52-53 Titre : Balancing naturalness with continued results Type de document : texte imprimé Auteurs : Colin Saunders, Auteur Année de publication : 2015 Article en page(s) : p. 52-53 Langues : Anglais (eng) Catégories : Cires Cosmétiques Huiles et graisses végétales Ingrédients cosmétiques Lèvres -- Soins et hygiène Maquillage Rouges à lèvres Index. décimale : 668.5 Parfums et cosmétiques Résumé : This very popular lipstick has an eclectic mixture of the very naturel and the very synthetic. The origin of the materials seems not to have been a factor in their selection. They have concentrated on picking the best tool for the job. As it happens, the bulk of the constituents are naturel and sustainable. In the hands of those creative folks in marketing departments this lipstick could easily be made to sound like something so wholesome you would rather spread it on a suite of wholemeal bread than on your lips. It is certainly a lot greener than say a shampoo whose only nod in the direction of the environment is some essence of some herb. But I think the Mac team are wise in steering clear of the naturalness of their product in their promotion. Fashions can change very quickly. A lot of products that make a big play of their naturel credentials are not necessarily all that good. This is something the consumers might begin to notice. Or more likely, they will just not buy them again if they do not enjoy them. But good formulations will always find fans. By selecting the best functional ingredients they have created a product that people want to use again and again. I think there is a lesson here for all of us engaged in product development. At the end of the day how comforting the ingredient list reads is not that big a factor. It is what the ingredients do that is important. There are some great naturel raw materials available, particularly when you are looking at waxes and butters. As this Mac lipstick shows, naturel waxes can be the bedrock of a great formulation. But make sure you are using them because they are great, not because they are naturel. Note de contenu : - Castor oil - Trioctyldodecyl citrate - Glyceryl triacetyl hydroxystearate - Candelilla wax - Octyldodecanol - Jojoba oil - Cera alba - Sesame oil - Ozokerite - Carnauba wax - Cetyl ricinoleate - Microcrystalline wax - Ascorbyl palmitate - Vanillin - Tocopherol En ligne : https://drive.google.com/file/d/1KSbv7FThPwxaHz5ksBK-8qPgITGoKz6R/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=23191 [article]

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Men's grooming begins to find a voice / Colin Saunders in PERSONAL CARE EUROPE, Vol. 7, N° 2 (03/2014)  

[article]  inPERSONAL CARE EUROPE > Vol. 7, N° 2 (03/2014) . - p. 44-45 Titre : Men's grooming begins to find a voice Type de document : texte imprimé Auteurs : Colin Saunders, Auteur Année de publication : 2014 Article en page(s) : p. 44-45 Langues : Anglais (eng) Catégories : Internet Produits de beauté masculins Soins de beauté masculins Index. décimale : 668.5 Parfums et cosmétiques Résumé : As soon as the bandwidth on the internet became wide enough to cope with images comfortably, women started using it to talk to each other about their clothes and their makeup. Fashion and beauty blogs started to appear and have continued to do so. There are now more beauty blogs than anyone can count. There must be hundreds of thousands of them just in the UK alone. All this activity has had a huge effect on the way personal care products are marketed. Nobody in this business can afford to ignore what is going on online. In some cases new product lines owe their very existence to the new media. But it has to be said that most of this activity has focused on, and in fact has been carried out by, women. Men have certainly taken to the online world as enthusiastically as women have, but they have not been as quick to use it to talk about their appearance. Nonetheless the male equivalents of beauty blogs have appeared. It was not obvious what they should be called at first. Male beauty blog did not really sound right. Men's blogs, by analogy with men's magazines, was not quite right either. Eventually the term grooming blog has emerged. There is no more a standard format for grooming blogs than there is for beauty blogs, although there is a tendency for greys rather than pinks in the colour schemes. Men's preference for the less colourful is easy enough to satisfy. What content they might be tempted by is less obvious. Note de contenu : - THE ROLE OF WOMEN - A LOOK AT THE LEADING UK CONTENDERS : Ape to gentleman - The GedLab - Grooming guru - Man face - The pampered prince - Mirror reality - Holistic green beauty - nu|sk|n En ligne : https://drive.google.com/file/d/1OrOG_QJQT3_oUJYxTeogo0rT26wL_rgD/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=20780 [article]

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