| Titre : |
Claims and measurement methods for hair and scalp |
| Type de document : |
texte imprimé |
| Auteurs : |
Christiane Uhl, Auteur ; Diana Khazaka, Auteur |
| Année de publication : |
2015 |
| Article en page(s) : |
p. 37-39 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Analyse d'image L'analyse d'image est la reconnaissance des éléments contenus dans l'image. Il ne faut pas confondre analyse (décomposition en éléments) et traitement (action sur les composantes) de l'image.
Cheveux -- Soins et hygiène
Cosmétiques -- Tests
Cuir chevelu
Pellicules (dermatologie)
Produits capillaires
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Hair diversity (style, shape, growth pattern or colour) is one of the most important features to define us physically. Therefore it is no surprise that the market of hair care products with a value of US$39 billion' is one of the most important sectors in the complete area of cosmetic products. Hair care products for women are the most frequently bought and used cosmetic products of ail. Shampoos and conditioners are leading the field. For men, hair care is the most important and favoured sector of ail cosmetics.
The well-known global players e.g. Procter & Gambie, l'Oréal, Unilever, Kao or Beiersdorf have to hold their ground in the different points of sale for hair care against the private brands of the big drugstore chains which are also quite well established.
The removal of oily or soil deposits from hair and scalp is of course the common denominator for all hair cleansing products. However, all kinds of other claims go along with hair care products; some are adapted from skin care, e.g. 'herbal & botanical', some are more malter of fact e.g. 'relieves scalp itch', 'anti-friz/frizz control', 'antistatic' or 'removes oil' and some are rather dramatic, like 'ressues hair from dullness' or 'fights dandruff'. The fastest growing claim is 'brightening and illuminating'. Almost half of the newly launched hair care products are advertised with this daim. In 2010 it was only 21% and, in 2014 this had grown to 46% of new products. |
| Note de contenu : |
- Hair and scalp parameters
- Image analysis
- Dandruff |
| En ligne : |
https://drive.google.com/file/d/1Nq8He0nqc1DKfLrnFrYazRQ_rfN5FF96/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=24297 |
in PERSONAL CARE EUROPE > Vol. 8, N° 4 (06/2015) . - p. 37-39
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Claims and measurement methods for hair and scalp in PERSONAL CARE EUROPE, Vol. 8, N° 4 (06/2015)
