Meeting individual consumer demands / Yeah-Young Baek in PERSONAL CARE EUROPE, Vol. 5, N° 4 (09/2012)  

[article]  inPERSONAL CARE EUROPE > Vol. 5, N° 4 (09/2012) . - p. 105-107 Titre : Meeting individual consumer demands Type de document : texte imprimé Auteurs : Yeah-Young Baek, Auteur ; Ute Griesbach, Auteur ; Nicole Kurth, Auteur Année de publication : 2012 Article en page(s) : p. 105-107 Langues : Anglais (eng) Catégories : Cosmétiques -- Marketing Index. décimale : 668.5 Parfums et cosmétiques Résumé : People’s daily lives are characterised by the need to make themselves stand out, while still fitting into their society. Consumers’ desire to both stand out as individuals and fit in with their peers impacts their lifestyle, priorities and the things they like – and greatly influences which products they buy. Consumers have very wide-ranging needs, depending on aspects such as their lifestyle and attitudes, and can be broken down into different groups according to their personalities. Manufacturers of personal care products are constantly looking for ways to meet the specific demands of each consumer group - in both emerging and developed markets. As a result, tailored formulations and ingredients that give end products the properties demanded by the various consumer groups are key to satisfying customers. BASF's Personal Care business unit keeps a keen eye on those market trends, while understanding and following consumer demands closely in order to support its customers. A new concept from BASF focuses on different types of consumers and opens up new opportunities for manufacturers thanks to new solutions and example formulations. Note de contenu : - Who's who ? - Effective, multi-functional products for educated professionals - Ecologically and ethically aware consumers - Functional and innovative solutions for trend setters - Adapters of a flexible and pragmatic attitude - A focus on lifestyle En ligne : https://drive.google.com/file/d/1qMjfTcno677wl6ys5EzS4YrTcXto_K1y/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=15797 [article]

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Sensible solutions for sensitive faces / Annette Mehling in PERSONAL CARE EUROPE, Vol. 4, N° 3 (09/2011)  

[article]  inPERSONAL CARE EUROPE > Vol. 4, N° 3 (09/2011) . - p. 41-45 Titre : Sensible solutions for sensitive faces Type de document : texte imprimé Auteurs : Annette Mehling, Auteur ; Ute Griesbach, Auteur ; Valérie Pian, Auteur Année de publication : 2011 Article en page(s) : p. 41-45 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Formulation (Génie chimique) Peau -- Soins et hygiène Produits après-rasage Produits hydratants Index. décimale : 668.5 Parfums et cosmétiques Résumé : The skin plays an integral role in personal wellbeing and has a number of functions, e.g. protection, sensation and communication. It is also the organ that is most exposed to external stress factors, such as UV irradiation, temperature extremes, dry air and xenobiotics. Often the skin reacts to these with un pleasant sensations such as stinging, itching or skin tightness. Although these reactions are not visible, they can cause significant discomfort, especially when they affect the face. The problem is particularly acute for people with sensitive skin represent an important segment within the cosmetics market. Formulation expertise and ingredient knowledge help manufacturers to develop tailored face care products that meet the ever-growing consumer demand for suitable solutions. Note de contenu : - Assessing different aspects of sensitive skin - A closer look at the face - Vital and fresh mature skin - Keeping the skin feeling moisturised and smooth - Special care for the skin around the eye - For a pleasant aftershave feeling En ligne : https://drive.google.com/file/d/1NBoenVlyOSy4bU_kpPntoEFSg6138IUb/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=12842 [article]

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