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The challenge of producing a vegan formulation in beauty products / Martina Heldermann in SOFW JOURNAL, Vol. 142, N° 4 (04/2016)
[article]
Titre : The challenge of producing a vegan formulation in beauty products Type de document : texte imprimé Auteurs : Martina Heldermann, Auteur Année de publication : 2016 Article en page(s) : p. 54-57 Langues : Anglais (eng) Catégories : Chimie végétale
Cosmétiques -- Marketing
Ingrédients cosmétiques
Marketing personnalisé
Produits naturelsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : It's not only food that can be vegan — beauty products can be free of animal byproducts too. But what does that really mean for the formulation ? ... At least one answer from KahlWax.
Formulating natural cosmetics, as all cosmetic scientists know, is challenging. Over the years, the number of raw materials that are suitable for natural cosmetics has grown tremendously, enabling the formulation of natural cosmetics with galenic and sensory properties that are more appealing to the consumer than some years ago. It is still very much a challenge, however, especially when taking into account the price of natural formulations, which tend to be more expensive than non-natural formulations. This is probably one of the main reasons why green washing is still such a common phenomenon in the cosmetics
market. More and more cosmetics manufacturers require raw materials that are not just natural, but also vegan, an attribute that was not originally linked with natural origins, but is now expected by consumers. This makes sourcing and formulation even more complicated, especially given that animal-derived ingredients such as beeswax are not easily replaced.Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=26692
in SOFW JOURNAL > Vol. 142, N° 4 (04/2016) . - p. 54-57[article]Réservation
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Code-barres Cote Support Localisation Section Disponibilité 18171 - Périodique Bibliothèque principale Documentaires Disponible Trend for convenience seeks a new format / Ella-Louise Ceraulo in PERSONAL CARE EUROPE, Vol. 7, N° 5 (09/2014)
[article]
Titre : Trend for convenience seeks a new format Type de document : texte imprimé Auteurs : Ella-Louise Ceraulo, Auteur Année de publication : 2014 Article en page(s) : p. 29-31 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Cheveux -- Soins et hygiène
Cosmétiques -- Marketing
Couleur
Nettoyage
Peau -- Soins et hygiène
Produits nettoyantsIndex. décimale : 668.5 Parfums et cosmétiques Résumé : As our lifestyles become more manic and we find ourselves time-starved, we look for products that can offer us something extra. Clever and brave formulating has led to a host of new textural and functional products, breaking the conventional moulds and delivering results in new and interesting ways. Today's consumers are open to new ways of achieving their aesthetic and skin health goals, switching from foaming face washes to cleansing iols. This leap to new formats is further accelerated by social media, where access to YouTube and beauty blogs provides the opportunity to be trained in the benefits of these new, or sometimes old, technologies and rituals. This article looks at the recent evolution of traditional products and the claims and materials used. Note de contenu : - Wash
- Skin care
- Hair care
- ColourPermalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=22014
in PERSONAL CARE EUROPE > Vol. 7, N° 5 (09/2014) . - p. 29-31[article]Réservation
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Code-barres Cote Support Localisation Section Disponibilité 16487 - Périodique Bibliothèque principale Documentaires Disponible What makes a personal care company successful ? / Murray Hunter in PERSONAL CARE EUROPE, Vol. 7, N° 3 (04/2014)
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Titre : What makes a personal care company successful ? Type de document : texte imprimé Auteurs : Murray Hunter, Auteur Année de publication : 2014 Article en page(s) : p. 14-17 Langues : Anglais (eng) Catégories : Commerce
Cosmétique -- Industrie et commerce
Cosmétiques -- Marketing
Études de marché -- MéthodologieIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Any business is complex and there are indeed so many factors that contribute to any success. Likewise there are so many factors and miscalculations that can lead to failure. These could be basic business mistakes about holding excessive inventory or strategic issues like selecting market categories that don't have enough potential customers to make an enterprise viable — a trap many SMEs fall into.
A successful personal care company is about products, channels, networks, image, narrative, promotion, competitors, and intrinsically understanding the nature of the consumer you strive to serve. One must think in a holistic way, but also be focused upon all the detail and create and develop the right products, develop the right image and channels, and answer four important questions satisfactorily for maximum success:
- What is the central theme of your product ?
- Are there enough customers ?
- What channels do you need to go through to reach your potential customer ?
- How much competition will you face ?
The human race has sent men to the moon, cured many diseases, mapped the human genome and descended to the deepest depths of the world's oceans, but nobody can be really too sure about the reasons why one business is successful and another business is a complete failure. What really makes a shampoo, fragrance, or spa a success ? People who say they know are really guessing. We can only really tell what the next big thing is when it becomes the next big thing.
However we know that the reason for a business success is based on very tight, but not necessarily apparent factors, of which the successful entrepreneur may not even understand. Who can tell exactly why Lady Gaga is a success ? You can give me a number of reasons but cannot tell me which ones are most important. If you could predict the future hits with any certainty — no doubt your already a multi-billionaire and not reading this.
Business success is about the future and there is no way to predict the future accurately. So any new business is developed along the lines of trying something to see if it works, and then keep doing that thing if it actually worked. Success does not come from beautiful business plans, it comes from experimenting until, suddenly, you have got it.
Then you have your own magic formula that works only for you and your situation.
There is a unique and hidden success formula waiting for you to find in your business. You may stumble upon it very quickly or never find it at all. There are plenty of business books out there with the 10 rules, habits, or points that claim to lead to success. The factors mentioned may exist but not necessarily be the true reasons behind your success. Having a lucky charm may have just as much influence over the matter.Note de contenu : - The concept of success
- Some of the characteristics of success
- Capabilities and competencies
- Make and buy - some considerations
- Create barriers to entry for potential competitors
- Recognise what is you IP and use it well
- Stay close to the knitting
- Importance of the founderPermalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=21094
in PERSONAL CARE EUROPE > Vol. 7, N° 3 (04/2014) . - p. 14-17[article]Réservation
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Code-barres Cote Support Localisation Section Disponibilité 16180 - Périodique Bibliothèque principale Documentaires Disponible