| Titre : |
Innovation management and new product development |
| Type de document : |
texte imprimé |
| Auteurs : |
Paul Trott, Auteur |
| Mention d'édition : |
4th edition |
| Editeur : |
Harlow [England] : Pearson education limited |
| Année de publication : |
2008 |
| Importance : |
XXXVII- 581 p. |
| Présentation : |
ill. |
| Format : |
25 cm |
| ISBN/ISSN/EAN : |
978-0-273-71315-9 |
| Prix : |
67 E |
| Note générale : |
Appendice - Index - Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Entreprises -- Innovations
Gestion
Innovations -- Cas, Études de
Innovations -- Gestion
Production -- Gestion
Produits nouveaux
|
| Index. décimale : |
658.406 Gestion des modifications : Extension, modernisation, innovations |
| Note de contenu : |
I. INNOVATION MANAGEMENT - 1. Innovation management : an introduction - 2. Economics and market adoption - 3. Managing innovation within firms - 4. Innovation and operations management - 5. Managing intellectual property.
II. MANAGING TECHNOLOGY AND KNOWLEDGE : 6. Managing organisationnel knowledge - 7. Strategic alliances and networks - 8. Management of research and development - 9. Managing R&D projects - 10. Open innovation and technology transfer.
III. NEW PRODUCT STRATEGY : 11. Product and brand strategy - 12. New product development - 13. Packaging and product development 14. New service innovation - 15. Market research and its influence on new product development - 16. Managing the new product development process. |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=10232 |
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