Understanding consumer views of colour cosmetics / Maryellen Mantyla in GLOBAL PERSONAL CARE, Vol. 25, N° 5 (05/2024)  

[article]  inGLOBAL PERSONAL CARE > Vol. 25, N° 5 (05/2024) . - p. 21-24 Titre : Understanding consumer views of colour cosmetics Type de document : texte imprimé Auteurs : Maryellen Mantyla, Auteur Année de publication : 2024 Article en page(s) : p. 21-24 Langues : Anglais (eng) Catégories : Consommateurs -- Attitudes Consommateurs -- Préférences Cosmétiques Couleur Développement durable Index. décimale : 668.5 Parfums et cosmétiques Résumé : Eastman recently conducted a study across six countries and 4000 consumers. The data and resulting insights reveal what drives consumer purchases of colour cosmetics, product features with less consumer satisfaction, consumer knowledge and expectations on sustainability. Consumers have almost unlimited choices when it comes to colour cosmetics. Among the industry’s thousands of brands, each is vying for the attention and loyalty of consumers. Whether it is mass brands with global recognition or boutique brands with unique origin stories, all face the same challenge: to offer colour cosmetics with exceptional performance consumers can feel good about buying and wearing. According to a recent consumer research study, consumers are not fully satisfied with the performance of the colour cosmetics they currently use. Furthermore, they expect brands to use safer and more naturally sourced ingredients to enhance product attributes like long wear, coverage and colour payoff. We conducted a study across six countries and 4,000 consumers. The data and resulting insights reveal what drives consumer purchases of colour cosmetics, product features with less consumer satisfaction, consumer knowledge and expectations on sustainability, and more. In this article, we will explore four consumer themes from this recent research that can be helpful to cosmetics brands as they formulate for the future. Note de contenu : - Consumer concerns - Purchase drivers - Satisfaction gaps - Sustainability defined - Fig. 1 : Consumer conserns - Fig. 2 : Purchase drivers - Fig. 3 : Satisfaction gaps - colour cosmetics - Fig. 4 : Satisfaction gaps - liquid formation - Fig. 5 : Sustainable cosmetics - Fig. 6 : Sustainable cosmetics - by region En ligne : https://drive.google.com/file/d/1QT8keAgVcvn1vvB4ZJS5PVMo_GFn5vqK/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=41171 [article]

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