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Impacts of sensory multimodality congruence and familiarity with short use on cosmetic product evaluation / Alice Bourdier in INTERNATIONAL JOURNAL OF COSMETIC SCIENCE, Vol. 45, N° 5 (10/2023)
[article]
Titre : Impacts of sensory multimodality congruence and familiarity with short use on cosmetic product evaluation Type de document : texte imprimé Auteurs : Alice Bourdier, Auteur ; Anne Abriat, Auteur ; Tao Jiang, Auteur Année de publication : 2023 Article en page(s) : p. 592-603 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Analyse sensorielle
Cosmétiques
Emotions -- Mesure
Odeurs
Produits de beauté
ToucherIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Cross-modal association between sensory modalities is a natural phenomenon in the perception of our environment. For cosmetic evaluation, touch and smell are the two major sensory modalities involved in the whole product perception. In this study, we investigate whether a specific cosmetic texture is preferentially associated with a specific fragrance: congruence between texture and fragrance. In addition, we investigate whether 1-week use of a fragrance–texture congruent or non-congruent product can influence user's whole product appreciation and well-being. We have conducted a four-test experiment with 29 participants; first in the laboratory to evaluate: six fragrances and four textures individually with free description (test 1) ; the same stimuli with a description with cross-modal descriptors (test 2) ; 10 fragrance–texture combined products (test 3) ; and secondly at home, two fragrance–texture combined products: one congruent and one non-congruent (test 4). Results showed that: For a given texture type, specific olfactory notes are necessary to lead to a congruent cross-modal pairing product. Sensory modal congruent products produce the highest hedonic response. Real-life use or familiarisation with a product can influence not only the degree of cross-modal congruence but also overall cosmetic product appreciation. Note de contenu : - MATERIALS AND METHODS : Participants - Materials - Procedure - Statistical analysis
- RESULTS : Test 1 : Free description - Test 2 : Description with cross-modal descriptors - Test 3 : Texture/fragrance combined products' evaluation - Test 4 : Home use evaluation
- Table 1 : Formulated products (texture+fragrance) evaluated in the study
- Table 2 : Lists of sensory descriptors
- Table 3 : Wilcoxon signed-rank test between group 1 (cream/skin-gel) and group 2 (skin-balm/dry oil) on level of congruenceDOI : https://doi.org/10.1111/ics.12863 En ligne : https://drive.google.com/file/d/1xdB81Cr5UikswVl-x_hnzcooqGsjNZ3G/view?usp=drive [...] Format de la ressource électronique : Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=40080
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