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Why multifunctionals should be on your radar / Rune Daneels in GLOBAL PERSONAL CARE, Vol. 24, N° 4 (04/2023)
[article]
Titre : Why multifunctionals should be on your radar Type de document : texte imprimé Auteurs : Rune Daneels, Auteur Année de publication : 2023 Article en page(s) : p. 76-78 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Cosmétiques
Matériaux -- Propriétés fonctionnelles
Peau -- Soins et hygièneIndex. décimale : 668.5 Parfums et cosmétiques Résumé : Oleon extols the benefits of using cosmetics and personal care ingredients that impart different benefits in different formulations.
We can safely say that today’s time-stretched and environmentally savvy consumer no longer wants to engage in extensive beauty routines, with lots of products and complicated processes and routines. Instead, they are focusing on solutions that offer multifunctional benefits – minimizing the time and effort it takes to look their best while offering an environmental boost in the process.
This consumer demographic is consistently demanding more from their skincare and beauty products, and it is up to new product developers to acknowledge these requirements and drive innovation in the sector. Pared-down beauty is not only doing wonders for the skin but can make a real difference to consumer pockets while helping sustainability efforts across the board.
The simpler approach to beauty is echoed in Euromonitor International’s Voice of the Consumer Beauty Survey, 1 which found that some consumers now perceive beauty as looking healthy, being comfortable in their own skin, while embracing a more authentic approach to beauty and personal care regimes – including a ‘less is more’ attitude.
Enabling multi-functionality from a product manufacturing point of view requires cooperation and a systematic approach between brand owners, ingredient suppliers and research and development teams. The goal is to either rethink existing formulations; invest in developing new products, or line extensions that can effectively meet these consumer requirements.Note de contenu : - Where did it all start ?
- Formulation challenges
- Crossing the skin barrier
- Enabling positive change
- Novel multifunctional packaging
- Multifunctional products for a greener futureEn ligne : https://drive.google.com/file/d/1rjdj7kB--HQruFj0gaJfYd-s7LFJnHk3/view?usp=drive [...] Format de la ressource électronique : Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=39415
in GLOBAL PERSONAL CARE > Vol. 24, N° 4 (04/2023) . - p. 76-78[article]Réservation
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