Natural cosmetics and the attitude-behaviour gap / Katharina Wons in SOFW JOURNAL, Vol. 149, N° 1 (01-02/2023)  

[article]  inSOFW JOURNAL > Vol. 149, N° 1 (01-02/2023) . - p. 32-38 Titre : Natural cosmetics and the attitude-behaviour gap : Environmental knowledge, (producer) transparency and social norms make the difference for young adults Type de document : texte imprimé Auteurs : Katharina Wons, Auteur ; Mirko Bendig, Auteur Année de publication : 2023 Article en page(s) : p. 32-38 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Biocosmétiques Consommateurs -- Attitudes Consommateurs -- Préférences Consommation durable Cosmétique -- Industrie et commerce Durée de vie (Ingénierie) Hygiène Morale Produits naturels Index. décimale : 668.5 Parfums et cosmétiques Résumé : The desire of consumers for sustainable cosmetic products has grown significantly in Germany in recent years, but nevertheless only a minority buy corresponding products in their everyday life. This gap between attitude and behaviour – referred to as the attitude-behaviour gap – is the focus of this empirical study. The data and the analysis are based on a quantitative online survey and regression analysis. In brief, the influence of customer attitude on the actual reported purchasing behaviour of natural cosmetics among young adults in Germany is explored by the identification of possible determining factors, which are included in the analysis measuring their statistical significance. From the results, possible solutions are derived as to how affected manufacturing companies can deal with the gap between attitude and behaviour. The results show that the attitude significantly influences the purchasing behaviour of natural cosmetics. However, this is not the only influencing factor. The purchasing behaviour also depends on the availability of relevant information about natural cosmetics and the influence of social norms. A lack of transparency of manufacturer information weakens a previously positive attitude or – if present – strengthens a negative attitude towards natural cosmetics. Consequently, manufacturers have the opportunity to address and significantly reduce the attitude-behaviour gap for natural cosmetic products through addressing or reducing these factors. Note de contenu : - Current research status - Data and methodology - Results : Linear regression - Moderator analysis - Step-by-step linear regression - Discussion and recommendations - Fig. 1 : Conceptual model for hypotheses generation - Fig. 2 : Descriptive analysis - Table 1 : Linear regression (attitude and behavior) - Table 2 : Moderator analysis (attitude and the lack of transparency) - Table 3 : Stet-bu-step linear regression (attitude, existing knowledge ans social norms) En ligne : https://drive.google.com/file/d/1P9g5uMYDZf6VaNkjwkpCDiIYBp3hnpu2/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=38724 [article]

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