[article]
| Titre : |
Super-natural : Evolving sustainability in naturals |
| Type de document : |
texte imprimé |
| Auteurs : |
Eleanor Pomroy, Auteur ; Emer Mackle, Auteur ; Helen Orpin, Auteur |
| Année de publication : |
2021 |
| Article en page(s) : |
p. 35-37 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Durée de vie (Ingénierie)
Ingrédients cosmétiques
Produits naturels
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
To increase the sustainability of naturals, the personal care industry should invest in ingredients created using new farming techniques and agricultural methods, says Lake Chemical
The beauty industry has a long history of using naturally-derived ingredients, typically those derived from plants grown via well-established agricultural methods on farms and in fields, in its products. Naturals have been used to enhance the marketing story around products and as the theme for whole ranges and brands.
The beauty industry is driven by innovation and a consumer demand for new concepts and ever more efficacious products. However, sustainability has also become a key area of importance. Consumers have high personal sustainability goals and they expect brands to support them in achieving those goals. More than ever, there is a high demand for transparency and traceability around ingredient sourcing and a commitment from manufacturers to consider their products from cradle to grave
Sustainability encompasses the social and economic aspects of a brand or product, as well as the environmental aspects. The human population is growing beyond the available natural resources, crop yields are decreasing and more agricultural land is being urbanised. Both ethically and ecologically, is it acceptable to use this limited land to produce ingredients for cosmetic products ?
‘Big Beauty’ has already begun to pre-empt these conversations, with companies such as L’Oréal and Unilever communicating their commitments to sustainability beyond the ingredient supply chain, including packaging and carbon neutrality. This conflict between land use and sustainability goals will drive interest in alternatives to agriculture-based natural ingredients from within the industry.
The global market for natural cosmetics is predicted to grow in value from $40 billion in 2020 to more than $50 billion in 2025.1 In this article, we analyse the consumer-driven demand for natural products and look at what technologies will be used in the future to ensure these products are produced in the most sustainable way possible, as we enter the era of ‘super-natural’ ingredients. |
| Note de contenu : |
- Natural now
- Consumer insights
- Future technologies |
| En ligne : |
https://drive.google.com/file/d/1rBqeN7PhzuO3Wo8sUIejojD0tDJn1_JN/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=36889 |
in GLOBAL PERSONAL CARE > Vol. 22, N° 9 (10/2021) . - p. 35-37
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