Creating truly personalised beauty regimes / Wilma McDaniel in GLOBAL PERSONAL CARE, Vol. 22, N° 6 (06/2021)  

[article]  inGLOBAL PERSONAL CARE > Vol. 22, N° 6 (06/2021) . - p. 56-57 Titre : Creating truly personalised beauty regimes Type de document : texte imprimé Auteurs : Wilma McDaniel, Auteur Année de publication : 2021 Article en page(s) : p. 56-57 Langues : Anglais (eng) Catégories : Communication en marketing Consommateurs -- Attitudes Consommateurs -- Préférences Cosmétique -- Industrie et commerce Cosmétiques -- Marketing Internet Marketing digital Marketing personnalisé Numérisation Index. décimale : 668.5 Parfums et cosmétiques Résumé : The rise of digital technology is at the forefront of the quest for more personalised products, but there are many aspects to consider. The beauty industry has seen many significant changes in the last year. While the sector was already moving quickly in its adoption of new technologies and digital capabilities, COVID-19 accelerated the development of these advancements 10-fold. In a matter of weeks, beauty brands were required to transfer their services online, expand their virtual beauty counters and find new ways of interacting with the consumer at home. While the pandemic presented many unforeseen challenges, it did prompt change in the industry which would have otherwise taken years to implement. Beauty brands have managed to reach a new standard in their personalisation efforts, supporting consumers on their skin care and beauty journeys and building greater long-term brand loyalty. This was achieved not only by accelerating online platforms and expanding e-commerce capabilities, but by investing in new technologies, remaining reactive to shifting consumer mindsets, and building a new kind of relationship between the consumer and brand. By harnessing several key trends in the market, beauty brands are taking important steps to creating truly personalised regimes. Note de contenu : - ALL THINGS DIGITAL : Apps and Al - The virtual consultation - Devices - Omnichannel - A SPOTLIGHT ON SELF-CARE : A Holistic approach - Fostering community - Purpose and sustainability - A ROUTE OF PERSONALISATION En ligne : https://drive.google.com/file/d/1jQZSJSmC26VXzFiISwt6S2mN_BsiXYAT/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=36123 [article]

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