| Résumé : |
It seems like a simple question to answer, but it has caused the food industry a lot of headaches as it is a daim that food companies are very eager to make. The United States Food and Drug Administration (FDA) does not define "nature, but it does have a policy on its use : it guides its use in food labelling as nothing synthetic, or artificial, that would not be expected to be there. Food is also regulated by the U.S. Department of Agriculture (USDA) and they offer a bit more insight: a food label can daim something is "naturar if it contains no artificial ingredients or has been minimally processed. The FDA also goes further in stating that "natural" cannot be linked to health benefits - which prevents the marketing of "it is natural therefore no harm can arise" - a good policy considering how little scientists know of the benefits/disbenefits of natural occurring chemistry.
In the EU, legislation provides for the use of the term "natural in two instruments. Natural minerai waters are defined in Directive 2009/54/EC and Regulation (EC) 1334/2008 lays down the condition for the use of the description "natural" for flavourings. For other foods and beverages, there is not clearly defined what is and what is not "naturar Nevertheless, the general food law stipulates that the labelling, advertising and presentation of food shall not mislead consumers. The UK Food Standards Agency (FSA) stipulates that "natural ingredients" as food that has been created by nature, not by the work of humans or interfered with by humans.
FSA goes further to state "that nothing is added or reirioved from natural ingredients" - so decaffeinated coffee is definitely not "naturar and neither is caffeinated coffee, white sugar or four. Picking a blueberry from its bush would be an example of a natural food. |
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What is considered natural ? in INTERNATIONAL LEATHER MAKER (ILM), N° 65 (05-06/2024)
