| Titre : |
Total transparency develops among Millennials |
| Type de document : |
texte imprimé |
| Auteurs : |
Barbara Brockway, Auteur ; Heather Berry, Auteur |
| Année de publication : |
2017 |
| Article en page(s) : |
p. 21-23 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Approvisionnement dans l'entreprise
Chaine logistique
Consommateurs -- Attitudes
Consommateurs -- Préférences
Déontologie professionnelle
Entreprises -- Aspect moral
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
The internet-savvy Millenials (also know as Generation Y) are influencing industries to pursue sustainable practices, and ultimately towards achieving total transparency. Millennials are accustomed to instant communication and are familiar with algorithms that make sense of big data. They cannot see why global supply chains are too complex to map. They expect the supply chain maps to be free from unethical practices. In a recent survey of over 10,000 global consumers, 78% found it 'somewhat or very important for a company to be transparent', 70% said that 'these I make it a point to know more about the companies I buy from'. In these uncertain times, brands must earn the trust of their consumers. |
| Note de contenu : |
- The darker side of supply chains
- Giving materials a voice
- Emerging technologies to tag, trace and track
- Forensically secured cotton
- Trade invites cheats
- The trend for total transparency
- Despite independant auditing, the problems continue
|
| En ligne : |
https://drive.google.com/file/d/1P_VzmGD0Rzi26ZarjmqM2AdpBHTqLUfq/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=29371 |
in PERSONAL CARE EUROPE > Vol. 11, N° 5 (11/2017) . - p. 21-23
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