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A healthy scalp for healthy hair : New routines & claims / Anna Momméja in SOFW JOURNAL, Vol. 148, N° 4 (04/2022)

Titre :	A healthy scalp for healthy hair : New routines & claims
Type de document :	texte imprimé
Auteurs :	Anna Momméja, Auteur
Année de publication :	2022
Article en page(s) :	p. 16-18
Note générale :	Bibliogr.
Langues :	Anglais (eng)
Catégories :	Antipelliculaires Cuir chevelu -- Soins et hygiène Dermo-cosmétologie Exfoliants Produits après-shampooings Produits capillaires
Index. décimale :	668.5 Parfums et cosmétiques
Résumé :	Scalp care is a dynamic market with a positive growth rate of new product launches. It shares characteristics with the hair care but also with the skin care market, thus embodying best the skincarisation process of the hair care world. The focus on scalp is not new though. Many brands already addressed scalp conditions in the past with a strong focus on scalp disorders like dandruff. However, even though anti-dandruff products lead the scalp segment worldwide, they are not the lever of this product launch dynamic. The dynamic is somewhere else. But where ?
Note de contenu :	- The quest for healthiness - Challenges - Scrub & shampoo, the new scalp heroe - Anti-dandruff conditioner, the growing anti-dandruff application - Scalp serum, a new routine inspired by skin care
En ligne :	https://drive.google.com/file/d/1fTP-DqqrcNv-iBa_5BiRYDWtMwxVOK74/view?usp=drive [...]
Format de la ressource électronique :	Pdf
Permalink :	https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=37490

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