Titre : |
The skin and its microbiota are one entity |
Type de document : |
texte imprimé |
Auteurs : |
Harald van der Hoeven, Auteur |
Année de publication : |
2022 |
Article en page(s) : |
p. 49-52 |
Note générale : |
Bibliogr. |
Langues : |
Anglais (eng) |
Catégories : |
Cuir chevelu Dermo-cosmétologie Microbiote cutané Peau -- Soins et hygiène
|
Index. décimale : |
668.5 Parfums et cosmétiques |
Résumé : |
"Microbiome skincare" is a booming business. The cosmetic industry is constantly looking for new and exciting claims which resonate with consumers and the skin microbiome claims seem to be its latest favorite topic.
The personal care market is awash with products which claim to have a positive influence on the skin microbiota. "Microbiome-friendly" is the most abundant claim made. Although the skin microbiome and its relationship with the human body is not fully scientifically elucidated, younger consumers in particular understand that it plays a pivotal role in the health of their skin.
Indeed, the skin microbiota, as it should properly be called, is important for skin health. This fits the need of health- and wellness-driven consumers, who have an increasingly proactive attitude towards their skin and hair. Statements like ‘Healthy is sexy’ or ‘Health is the new wealth’ are well-known to consumers as well as marketeers.
Again, younger consumers in particular are willing to try out new products with seemingly interesting and new added value. This is another important factor in the success of cosmetic products with a focus on the skin microbiome. It is a new and ever-evolving claim and topic, and therefore interesting to follow and try out.
Additional reasons for the success of microbiome skincare can be found in consumers’ increasing interest in the scientific aspects of the cosmetic products they use. This explains at least partly the rather big success of such brands as The Ordinary, which has put tremendous emphasis on communication about the science behind its products and has even openly initiated the discussion about science versus ‘clean beauty.’ The skin microbiome fits these aspects seamlessly.
Especially in the skincare market we can make out a shift towards a growing interest in ‘dermocosmetics’, cosmetic products which provide a solution to a skin problem. The popularity of a brand like Ceravé on the Internet is a clear illustration of this. The skin microbiome fits the concept very well.
All in all, brands have plenty of reasons to communicate about the skin microbiome in connection with their products. From a commercial point of view, it seems it would be a missed chance not to. |
Note de contenu : |
- "Our last organ"
- We can an ecosystem
- "Ecosystem-friendly"
- Constant renewal
- A short sea tale
- Postbiotic PRC works from the bottom up, but...
- Fig. 1 : Improvement in scalp conditions : Ferment lysate vs placebo
- Fig. 2 : Reduction of scalp oiliness : Ferment lysate vs placebo
- Fig. 3 : Volunteers' opinions on itching & scalp flakiness : Ferment lysate vs placebo |
En ligne : |
https://drive.google.com/file/d/1AUMqQ9I9y-lh4jGHCzRe-AOqsWLPbPiO/view?usp=drive [...] |
Format de la ressource électronique : |
Pdf |
Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=37090 |
in GLOBAL PERSONAL CARE > Vol. 23, N° 1 (01/2022) . - p. 49-52