Claims substantiation and user trials / Martin Perry in PERSONAL CARE EUROPE, Vol. 11, N° 2 (04/2017)  

[article]  inPERSONAL CARE EUROPE > Vol. 11, N° 2 (04/2017) . - p. 40-42 Titre : Claims substantiation and user trials Type de document : texte imprimé Auteurs : Martin Perry, Auteur ; Mark Bowes-Cavanagh, Auteur Année de publication : 2017 Article en page(s) : p. 40-42 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Consommateurs -- Préférences Cosmétique -- Industrie et commerce Cosmétiques -- Marketing Index. décimale : 668.5 Parfums et cosmétiques Résumé : In 2016 it was estimated that the European cosmetic market was worth €77 billion and that about 25% of all cosmetics placed on the market each year are new. product claims and advertising play an important part in persuading customers to purchase cosmetic products. In this article we will take a closer look at the common criteria, experimental studies, consumer perception tests and published information. We have also included an insight into how user trials work based on our experience with First Beauty. Note de contenu : - What is a claim? - European commission report on claims - Legal compliance - Truthfulness - Evidential support - Honesty - Fairness - Informed decision making - Hypoallergenic claims - Best practice - Experimental studies - Consumer perception tests - User trials - Published information - Corrective actions En ligne : https://drive.google.com/file/d/12g4wOfHxnqEWg5M1lAxBuk_M8lZfrzJ6/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=28335 [article]

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