| Résumé : |
The male grooming industry is growing at a rapid pace. Entire aisles of drug stores are dedicated to men’s grooming products. Product demand in the skin care, hair care, and fragrance industries has grown dramatically and is expected to keep pace in the coming years. Whether this growth stems from celebrity advertising or social media influence, one thing is clear: men have come a long way from the days of merely using a soap bar as face and body wash. The modern man stands ready and willing to invest in skin and hair products that maintain their health and youth.
Globe News Wire reports the men’s grooming market worldwide will reach $183.2 Billion by 2027, with the U.S. market alone estimated at $38 Billion, and China Forecast to grow at 6.9%.1 As men continue to open their wallets for new and improved grooming products, brands catering to this market are stepping up to meet those needs by expanding offerings to include anti-ageing, SPF and anti-acne products. Customisation of products is proving equally important, such as specialised regimens for every combination of skin and hair. |
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Clinical testing for a booming men's sector in GLOBAL PERSONAL CARE, Vol. 22, N° 8 (09/2021)
