| Titre : |
Men's shaving products embrace multi-functionality |
| Type de document : |
texte imprimé |
| Auteurs : |
Jane Jang, Auteur |
| Année de publication : |
2017 |
| Article en page(s) : |
p. 42-43 |
| Langues : |
Anglais (eng) |
| Catégories : |
Cosmétiques
Peau -- Soins et hygiène
Peau masculine
Produits de beauté masculins
Produits de rasage
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Male grooming products have evolved in recent years following in the footsteps of the more diversified women's skincare market. Unique and fun male beauty products catering to men's differing lifestyles are being launched.
Shaving creams, firmly rooted in men's daily skin care routines, are shifting towards multi-functionality, to appeal to the skin care concerns of men in their 20s with the addition of cleansing and moisturising effects.
Interest in high quality skin care among Asian men is becoming more prevalent, and new, multi-functional products can appeal to their desire for convenience, since ease-of-use is still seen as a primary need. |
| Note de contenu : |
- Shaving products offering cleansing benefits appeal to a wider consumer base
- Ease-of-use is essential for men's beauty brands to flourish
- The analyst's view
- TABLE : Global launches of men's shaving preparations by leading claims, Asia vs. Global, Jan 2013 - Nov 2015 |
| En ligne : |
https://drive.google.com/file/d/14ucKQJNXrxJ1Wzv8Rie80BS1YGHxB3Pd/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=27901 |
in PERSONAL CARE EUROPE > Vol. 11, N° 1 (02/2017) . - p. 42-43
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