[article]
| Titre : |
Pots of pleasure |
| Type de document : |
texte imprimé |
| Auteurs : |
Rehana Saghir, Auteur |
| Année de publication : |
2003 |
| Article en page(s) : |
p. 20-22 |
| Langues : |
Anglais (eng) |
| Catégories : |
Polyacryliques
Revêtements décoratifs:Peinture décorative
Revêtements en phase aqueuse:Peinture en phase aqueuse
|
| Index. décimale : |
667.9 Revêtements et enduits |
| Résumé : |
Water-based, solvent-free paints made with the latest acrylic technology are becoming increasingly popular among convenience seeking DIYers.
The European DIY paint industry has undergone a great deal of change over the last few years. As consumer lifestyles and sophistication evolve, experts at the Rohm and Haas Paint Quality Institute (PQI) believe that new, more powerful paint technologies will need to be developed to cope with the increasing demands consumers place on paint products. While the UK market reflects this trend most clearly, the German market is following, according to extensive pan-European research carried out by PQI. The UK market has witnessed a dramatic change over the past decade in terms of how consumers perceive the DIY paint category. Fuelled by ever rising house prices and the steady rise of TV makeover programmes since the mid 1990s, DIY painting has shifted from being seen as a male-dominated chore to an increasingly popular leisure activity. The British have gone paint crazy, according to PQI research - 42% of households have carried out a DIY paint task in the past 12 weeks. Added to this, the level of pleasure derived from painting is high - 39% positively enjoy giving their home a lick of paint. Many in fact regard painting as a form of self-expression and creativity - the colours you choose become an expression of who you are and the way you live. |
| Note de contenu : |
- Knowledge is power
- Quality is key
- Singing the customers tune
- Colouring in
- Future promise |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=27888 |
in POLYMERS PAINT COLOUR JOURNAL - PPCJ > Vol. 194, N° 4464 (05/2003) . - p. 20-22
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Ajouter le résultat dans votre panier Affiner la recherchePots of pleasure / Rehana Saghir in POLYMERS PAINT COLOUR JOURNAL - PPCJ, Vol. 194, N° 4464 (05/2003)
