| Titre : |
Yogurt - Using positive associations in the consumer's mind |
| Type de document : |
texte imprimé |
| Auteurs : |
Bernd Walzel, Auteur ; Anja Hermann, Auteur ; Ulrike Bätz, Auteur ; Beatrix Senti, Auteur ; Tamina Shah, Auteur ; Stefan Bänziger, Auteur |
| Année de publication : |
2021 |
| Article en page(s) : |
p. 2-6 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Cosmétiques
Dermo-cosmétologie
Microbiome cutané
Peau -- Soins et hygiène
Sensibilité cutanée
Yaourts
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Consumers prefer clear messages that match prior knowledge and experience – a perfect example is yogurt : Yogurt, as a probiotic food, is a success – it's healthy, it's nutritious, it's tasty. These positive consumer associations are the perfect starting point for developing cosmetic concepts. Lipoid Kosmetik has rediscovered yogurt’s beneficial properties for the treatment of sensitive skin and developed a 100% natural, prebiotic, spray-dried yogurt concentrate derived from Swiss milk. As an active ingredient, the yogurt concentrate strengthens the skin's microbial and physical barrier, it calms and soothes sensitive skin. The power of pre-existing associations was demonstrated in a consumer survey, where yogurt provided an instant sensation of skin refreshment that was triggered by consumer expectations. |
| Note de contenu : |
- Yogurt – a popular food associated with health benefits
- The interplay between skin microbiome and skin sensitivity
- Prebiotic food for the skin microbiome
- Yogurt invokes positive associations in cosmetics – a consumer survey
- The world's first active ingredient certified as 'microbiome-friendly'
- Re-establishing the skin microbiome – an in vivo study
- Calming sensitive and irritated skin – a consumer study
- Providing a subjective sensation of refreshment
- Conclusion: Yogurt concentrate is an ideal treatment for sensitive skin |
| En ligne : |
https://drive.google.com/file/d/1mGdf_lKYNT2s61AOQut2DM8Q3q9k8YAf/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=35968 |
in SOFW JOURNAL > Vol. 147, N° 6 (06/2021) . - p. 2-6
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Yogurt - Using positive associations in the consumer's mind in SOFW JOURNAL, Vol. 147, N° 6 (06/2021)
