| Résumé : |
Packaging is an essential element in the success of industrial products, such as paints, coatings, varnishes, lacquers, inks and adhesives. Not only must it be durable enough to withstand aggressive chemical formulations and protect products from outside influences, but industry changes increasingly require packaging to serve as a marketing vehicle for building brand and versatility. Thanks to new technology advancements, metal packaging can maintain these core benefits while also incorporating value-added features that enhance consumer convenience and boost visual appeal. These technologies are vital for industrial products to utilize packaging as a brand-building tool capable of delivering a decisive competitive edge. To help brand owners fully optimize and leverage the power of metal packaging, four key elements should be considered. |
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Key elements to optimize metal packaging for industrial products in DOUBLE LIAISON, N° 551 (06/2006)
