| Titre : |
Sensory methods with added value - Attributes of men's skin care products that create consumer preference |
| Type de document : |
texte imprimé |
| Auteurs : |
C. van Garrel, Auteur ; Petra Huber, Auteur |
| Année de publication : |
2016 |
| Article en page(s) : |
p. 4-10 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Analyse sensorielle
Consommateurs -- Préférences
Peau -- Soins et hygiène
Produits antisolaires
Produits de beauté masculins
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Against a background of increasing interest in expanding the male cosmetic market sector and concerns about adequate sun protection, the sensoriel product characteristics of various facial skin care and sun protection products that are currently on the market were analyzed. The objective of the study was to identify those characteristics that significantly affect product preference in a male target group.
The sensoriel product characteristics that have A positive or negative influence on overall product preference were determined by means of a consumer survey and sensory methods, including acceptance tests among male consumers and objective profiling by a trained panel at the Zurich University of Applied Sciences (ZHAW), Switzerland, The influence of positive sensory product properties which affect consumer preference, such as absorption, spreadability, softness and fresh/cooling effect, was masked if negative sensory product characteristics such as whitening, stickiness and product residue were perceived by the consumer. The study provides evidence that the overall popularity of cosmetic products is measurable and that sensory analysis data combined with "External Preference Mapping" can provide a meaningful, objective, comprehensible and visuel representation of consumer preferences. Sensory analysis comprises the only link between a product briefing from the marketing department and the corresponding product formulation on the one hand and the expectations and aspirations of the consumer on the other. |
| Note de contenu : |
- EXPERIMENTAL METHOD : Research method (sensory acceptance test - sensory profiling)
- RESULTS AND DISCUSSION : Male consumer behavior - Acceptance test - Profiling - Preference-creating haptic attributes |
| En ligne : |
https://drive.google.com/file/d/1oKHzlFV3KsZN5AmC9oBtQ3SB1Rqpnrv-/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=26764 |
in SOFW JOURNAL > Vol. 142, N° 8 (08/2016) . - p. 4-10
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