| Titre : |
Sun care broadens its appeal among consumers |
| Type de document : |
texte imprimé |
| Auteurs : |
Daniel Whitby, Auteur |
| Année de publication : |
2017 |
| Article en page(s) : |
p. 16-18 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Consommateurs -- Attitudes
Cosmétiques
Études de marché
Peau -- Soins et hygiène
Produits antisolaires
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Believe it or not, the first commercial sunscreen product was launched by Hamilton Laboratories in 1932 some eighty-five years ago. Today the global sun care market is valued at around US$16 billion with predictions that this will grow in value to US$25 billion by 2024 at an annual growth rate of 5.8%. In terms of performance these products are probably the hardest working on the market. Functionality of the formulation is key and, if the product does not perfor, the consumer will become aware of this very quickly, certainly within 24 hours of application. Originally viewed as a distress purchase, the formulations have become more innovative and sophisticated over time. Consumers now demand high levels of UVA protection, moisturising ingredients, anti-oxidants and a variety of challenging formats and textures more often encountered in everyday skin care. The fact that the products deliver on all these factors is testament to the skills of the scientists working in this category, with these products often being cited as the most difficult to develop of the whole personal care category. In the following article we review some of the recent trends in the category and also look forward to what the future might hold in terms of innovation and the implementation of technology. |
| Note de contenu : |
- Current market situation
- Looking to the future
- Educating consumers
- Device-led protection
|
| En ligne : |
https://drive.google.com/file/d/1kP1GozMb02xQLPUVUyzykjFuoexyVeV_/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=29370 |
in PERSONAL CARE EUROPE > Vol. 11, N° 5 (11/2017) . - p. 16-18
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Sun care broadens its appeal among consumers in PERSONAL CARE EUROPE, Vol. 11, N° 5 (11/2017)
