| Résumé : |
When the whole 'anti-pollution' trend ignited a couple of years ago, we could have been forgiven for wondering if it might corne and go. The reason being, targeting skin and hair damage caused by daily pollution was something many active ingredient producers focused on as far back as the late 1990s. At the time consumers did not really buy into the concept, or perhaps it was the case that brands did not convey the key messages particularly effectively.
In 2016 and 2017, 'anti-pollution' has certainly featured heavily as a trend in personal care consumer product launches, and it is a trend that is not going away any time soon. Consumer understanding and appreciation of the impact of daily pollution, and indeed différent sources of pollution (UV, Infrared light, PM2.5 and Oust, car fumes etc.), on skin and hair has increased dramatically. Ma instream and social media attention of course help to spread key messages. From a consumer product perspective, 'anti-pollution' as a trend is not exclusive to personal care, we are seeing new household electrical appliances for instance making claims about how they help to lower health damage from indoor pollution within the home. |
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Accueil
Anti-pollution : a rejuvenated angle for anti-ageing in PERSONAL CARE EUROPE, Vol. 11, N° 3 (06/2017)
