| Titre : |
New concepts for ethnic beauty products |
| Type de document : |
texte imprimé |
| Auteurs : |
Martina Heldermann, Auteur |
| Année de publication : |
2017 |
| Article en page(s) : |
p. 2-4 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Cheveux -- Soins et hygiène
Cosmétiques
Groupe ethnique
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
With a fast-growing world population, countless additional ethnic skin and flair types appear and require suitable skin, hair, and color cosmetic products. In emerging markets in Latin America and Africa the inclined consumer is willing to invest in products that target specific needs. For example 30% of all Brazilian consumers would pay more for a hair product that offers protection against UV induced damage. There are new formulation concepts entering the ethnic beauty market being extremely successful like low poo hair products. Therefore formulators and marketing specialists are very keen on getting more inspiration for this growing segment to reach all new consumers which are obviously inclined to buy and have enough spending power.
The anti-shrinkage performance of Myrica Fruit Wax has been tested on type 5 hair tresses underlining the ideal use of this natural function ingredient in ethnic hair care products. |
| Note de contenu : |
Figure : Reduction of hair shrinkage (shrinkage = reduction of length from wet to dry hair strand) |
| En ligne : |
https://drive.google.com/file/d/1RFcSjxKQuTIVYbtVCV9uAszQXYXZjARt/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=28538 |
in SOFW JOURNAL > Vol. 143, N° 4 (04/2017) . - p. 2-4
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New concepts for ethnic beauty products in SOFW JOURNAL, Vol. 143, N° 4 (04/2017)
