| Titre : |
Handle with care : Waterborne adhesives play a major role in dressing up personnal care products |
| Type de document : |
texte imprimé |
| Auteurs : |
Suzanne Carroll, Auteur |
| Année de publication : |
2002 |
| Article en page(s) : |
p. 26-27 |
| Langues : |
Américain (ame) |
| Catégories : |
Adhésifs en phase aqueuse
Cosmétiques -- Emballages
Etiquettes
|
| Index. décimale : |
668.3 Adhésifs et produits semblables |
| Résumé : |
The market for personal care products is among the most competitive of marketing arenas worldwide. It is a market where product image and packaging are often far more valuable than the product itself. Global personal care manufacturers are constantly searching for ways to attract more customers to their products, and for good reason. Statistics show that shoppers in the personal care market make eye contact with any product for a slim 1/6 of a second, giving marketers very little time to establish customer interest aside from pure aesthetics. This type of impulse buying leaves customers with an average of just nine seconds from the impulse to final product selection, a sequence that usually does not even begin until they arrive at the in-store display. With supermarkets containing as many as 30,000 products, manufacturers in the personal care market have very little time to make a decisive impact on potential customers. |
| Note de contenu : |
- "No-label look" makes a difference
- Adhesives solutions
-Balancing act
- Extra-thin labels
- Aesthetic benefits |
| En ligne : |
https://drive.google.com/file/d/1GH0UXo2BQ_jZSUtdZiXYL-XDpn4gZ81f/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=20006 |
in ADHESIVES AGE > Vol. 45, N° 6 (06/2002) . - p. 26-27
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