[article]
| Titre : |
Promoting sustainability by marketing green products to non-adopters |
| Type de document : |
texte imprimé |
| Auteurs : |
Jason D. Oliver, Auteur |
| Année de publication : |
2013 |
| Article en page(s) : |
p. 77-86 |
| Note générale : |
Bibliogr. |
| Langues : |
Français (fre) |
| Catégories : |
Développement durable
Durée de vie (Ingénierie)
Eco-conception
Marketing
|
| Index. décimale : |
658.57 Recherche et développement : recherche fondamentale, nouveaux produits |
| Résumé : |
Sustainability is a hot topic in the United States and through the world as there is a consensus that humans are impacting the global environment. Sustainability marketing is a large component of business efforts toward sustainability, and is defined as"... planning, organizing, implementing and controlling marketing resources and programmes to satisfy consumers' wants and needs, while considering social and environmental criteria and meeting corporate objectives". Thus, environmental protection is often a focus of sustainability marketing. |
| Note de contenu : |
- Segmenting the market for green products
- Increasing the appeal of green products
- Increasing the appeal of green services
- Green products and the tiple bottom line |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=19008 |
in GESTION 2000 > Vol. 30, N° 3/2013 (05-06/2013) . - p. 77-86
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