Commentary and information a testing industry / Chris McLeod in PERSONAL CARE EUROPE, Vol. 6, N° 3 (06/2013)  

[article]  inPERSONAL CARE EUROPE > Vol. 6, N° 3 (06/2013) . - p. 13-16 Titre : Commentary and information a testing industry Type de document : texte imprimé Auteurs : Chris McLeod, Auteur Année de publication : 2013 Article en page(s) : p. 13-16 Note générale : Bibliogr. Langues : Anglais (eng) Catégories : Consommateurs -- Attitudes Cosmétiques Cosmétiques -- Marketing Etude in vivo Evaluation Tests cutanés Index. décimale : 668.5 Parfums et cosmétiques Résumé : White it may seem cynical or flippant of me to approach this point from a marketing perspective — seemingly professing the similar objective performance of ail creams that subjective ability merely depends on the epistemological background of each consumer's belief in which brand, product or ingredient best works for them — I feel this would be unfair and untrue. But this is also not the point of this article. What I hope to have commented upon is the cosmetic industry's inherent relation to ail areas of the global business environment whether it be a region's economic, legislative or social standing in a two-way relationship. And thus, because of the way in which consumer activity is affecting the personal care industry and vice versa, it is pivotai to deive into the minute details that ultimately affect the larger picture for a product, brand and company's business success and the way this affects the macro-environment in conjunction with ail other competitors. And so understanding the consumer product testing process, from how and when to use formulation-led bibliographic claims compared to in vivo clinical assessments, is decisive in being able to budget and plan a single SKU's launch as well as to forecast the intended demographic's behaviour in response to the brand's market angle and approach; furthermore this understanding and proactivity will allow a company to internally audit the path of their implemented strategy. Thus, finally, we can see how mastering the understanding of the interchange between testing procedures and a product's advertising claims will inevitably allow for the most efficient and honed product to be launched to the correct market to maximise profit and brand positioning in the quest for enhancing a company's foothold in our ever-growing and ever-popular global industry. Note de contenu : - A need for legislation - cosmetics regulation 2013 - Consumer product testing : an understanding - The tests vs. the market vs. the budget En ligne : https://drive.google.com/file/d/1SHlrzzyzf8qV61d1aqcGvM68pSUPDclm/view?usp=drive [...] Format de la ressource électronique : Pdf Permalink : https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=18764 [article]

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